Job closed.
Job Description
- Job Description:
- Build and execute social media strategy for the masterbrand through competitive research, platform determination, benchmarking, messaging, and audience identification across all social media platforms
- Collaborate with the creative team for content production
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Align channel strategy and day to day delivery
- Own social media campaign development process end-to-end: from creative briefings, channel strategy, reporting, and learning
- Analyze the performance of all campaigns to constantly innovate and optimize strategy to improve conversions and reduce churns
- Proactive in search for new trends & engagement opportunities with an intense drive to make things happen
Minimum Qualifications
- Bachelor's Degree required in marketing, business/ communications-related field
- BS in Communications, Marketing, Business, New Media or Public Relations
- Proven working experience in the social media marketing or as a digital media specialist
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
- Fluency in English
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- South Jakarta, DKI Jakarta, Indonesia
About Tokopedia
Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. We are the leading marketplace in Indonesia; we encourage millions of merchants and consumers to participate in the future of commerce.
Our vision is to build an ecosystem where everyone can start and discover anything with ease.
We are holding to these three principles that drive us forward. We call them our DNA, the traits that embody who we are as Tokopedia Nakama: Focus on Consumer, Growth Mindset, and Make it Happen, Make it Better