Market Researches Intern  

About the Position

In order to develop exciting, innovative nutritional products, it is essential we have a deep understanding of our consumer’s needs and wants. The customer is the foundation of our business. As our Market Research / Consumer Insight intern you will play a key role in helping the team improve their understanding of the customer, their buying behavior, market trends and the competition. Your key task will be to produce surveys and coordinating research projects that will assist the team in evaluating product performance.

Responsibility Candidate

• Help us get closer to our customer and identify suitable target customers – understand drivers of perception and behaviour;
• Provide marketing with information to effectively drive marketing campaigns;
• Conduct consumer research project for product strategy; eg. Focus Group Discussion (FGD),home visit, direct interview;
• Helping to collect and analyse data through modern and traditional methods on consumers,competitors and the marketplace;
• Helping to perform qualitative and quantitative analyses to identify opportunities for product expansion;
• Gather data on all sources and “touchpoints” / interactions we have with the customers, retails and distributors
• Helping for preparation analysis report for researches project;
• Prepare reports of findings, illustrating data graphically and translating findings into written text and presenting results;
• Present market research reports and data analysis throughout the organization;

What We Offer

• Opportunity to work on helping us design an exciting new nutritional product;
• Gain knowledge and experience of FMCG structure and market trends;
• Working in a motivated, multi-lingual and interdisciplinary team in a fast-growing entrepreneurial new company;
• Exposure to many facets of business, including distribution, operations, sales & marketing and product development.

Qualification Candidate

• You have a passion for consumer research / consumer understanding;
• Fresh graduate or final year student and solid academic background from top 10 university; Bachelor’s degree in Economics, Market Research, Business Management, Marketing, Psychology, Food technology/Science or equivalent;
• Experience in market research for consumer (health & beauty), FMCG, Retail is a bonus;
• Strong in quantitative or qualitative researches and good at number. Familiar in some quantitative method project management including and experience in designing questionnaire, quantitative analysis reporting, etc;
• Familiar in qualitative researches such as Focus Group Discussion and interviews (to get feedback on packaging, product taste, marketing communication and positioning);
• Enthusiasm for research and intellectual curiosity;
• Quick analytical thinker with strong interest in product development and market research;
• You are flexible and adaptable – you can operate in a dynamic, fast paced environment;
• Work with the Business Intelligence team to improve on our data collection capability
• Employ various data collection methods (.eg. reviewing databases, interviews) to collect data to address various research objectives;
• Collage, analyze, and interpret data to generate meaningful insights for business decisions;
• Collaborate with business development team to present key insights to management team for business decisions;
• Excellent communication and writing skills; Good command in English;
• Good people skills, team orientation, quality-driven, highly committed and professional;
• Strong feeling of responsibility.