Marketing Assistant for Creative, Digital Marketing, and Communication

Timstate Food And Beverages Corporation (Bakerite)

  • Manila, Philippines
    FR Hidalgo Street, Quiapo, Manila, Metro Manila, Philippines, Manila, Metro Manila, Philippines
    Manila
    Metro Manila
    Philippines
  • 16,000.00 - 18,000.00 PHP / monthPHP16,000.0018,000.0016,000.00MONTH
  • Full time
Posted a month ago and deadline of application is on 20 Nov
Recruiter was hiring 12 days ago

Marketing Assistant for Creative, Digital Marketing, and Communication

Timstate Food And Beverages Corporation (Bakerite)

Job Description

Job Overview & Objective

To assist and work to standard operating procedures in line with the overall company policy, procedure, rules and regulations by effectively and efficiently carry out varied work load such as layouting, designing and producing visual and media materials used for merchandising, advertising and web communication; establishes and implements design and format standards and processes to produce consistent and high quality results; conceptualizing, developing and building strategies for effective Communications about the brand, products, promotion, activity to drive acceptable online engagement, market traffic and profitability; Compose and draft communication and letters for trade, customers, agencies, vendors and other key industry players; to develop, implement, track and optimize our digital marketing campaigns across all digital channels while performing other duties in support of the company’s total objectives.

Key Duties and Responsibilities

Creative Design:

  1. Conceptualize and design marketing campaigns and merchandising collaterals such as signage, banners, shelf strips, posters, leaflets and flyers, product catalogue and brochures, business card and mailers as well as website banners and web visuals.
  2. Designing and producing highly creative, impactful presentations for new business pitches and client presentations.
  3. Design or adjust artwork and sales documents in line with brand guidelines.
  4. Effectively manage multiple briefs at a time, prioritizing where necessary and providing updates where relevant.
  5. Work with sales and other internal departments to understand their needs.

Digital & Online Marketing:

  1. Produce valuable and engaging content for the website, blog, facebook, twitter and other social media in order to attract and convert prospected target market or target groups.
  2. Responsible for posting and updating website, facebook and twitter contents through new campaign & promo posts, brand updates, vacancies and responsible for replying to queries and comments coordinated with concerned personnel or department.
  3. Increase the number of followers, ‘likes’ and audiences for our digital marketing and social media outputs.
  4. Monitor, report and analyze results to improve performance, using tools such as Google analytics and others. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  5. Implementing Search Engine Optimization (SEO) to improve the website’s ranking in the search engines such as Yahoo, Google and Bing.
  6. Design, build and maintain our social media presence as well as measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  7. Identify trends and insights, and optimize spend and performance based on the insights.
  8. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Communication:

  1. Responsible for conceptualizing, developing and building strategies for effective Communications about the brand, products, promotion, activity to drive acceptable online engagement, market traffic and profitability.
  2. Research, conceptualize, write, and edit substantive content for print collateral ranging from subscription brochures and direct mail to institutional publications; marketing e-mails; radio commercials; web site copy; and other projects as required.
  3. Compose and draft communications and letters for trade, customers, agencies, vendors and other key industry players.
  4. Oversee the daily creation and review process for all marketing email projects, write and dispatch email marketing campaigns, etc.
  5. Compose compelling press releases featuring brand events, seminars, promo activities and release to local media for promotion.

Minimum Qualifications

  • Bachelor’s degree in Business Administration major in Marketing or other business-related fields.
  • With background and training in graphic, creative design and well competent in the following software such as Adobe CS – InDesign, Illustrator & Photoshop. An understanding of basic graphic and video manipulation, and how text and images work together to create powerful messages.
  • A proven creative thinker, able to strategize and develop compelling, clear, and concise messaging to reach targeted markets effectively and incite them to action
  • Creative, High level of detail, organization, and self-initiative with an ability to handle multiple assignments under the pressure of tight deadlines.
  • Hands-on, self-motivated and naturally organized individual.
  • Strong time management skills and ability to meet deadlines.
  • Proactive, task-driven and with positive attitude.
  • Good interpersonal and communication skills. Strong verbal communication and collaboration skills. A rock-solid knowledge of grammar, style, and spelling with an eagle eye for consistency and flow.

Perks and Benefits

  • Employee Discounts Employee Discounts
  • Transportation Allowances Transportation Allowances

Required Skills

  • Adobe Photoshop
  • Content Writing
  • Creative Thinking
  • Adobe Audition
  • Adobe Flash
  • Attention to Detail

Preferred Courses

  • Business Administration [Marketing & Advertising Management]

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Always 
Office Address
FR Hidalgo Street, Quiapo, Manila, Metro Manila, Philippines
Industry
Food Production
Vacancy
1 opening
Website
http://bakeritebakery.com/

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About Timstate Food And Beverages Corporation (Bakerite)

In 1946, a bakery owned by a Chinese immigrant, Wong Tong Liong, was providing breads to the community around R. Hidalgo Street in Quiapo, Manila. The city had gone through the ravages of war and families were traumatized by the destruction. As they rebuilt their lives and fortunes, Wong’s fresh, warm breads were among the comforts that sustained not just their physical bodies, but their hopes as well. One day, an American serviceman arrived with a truckload of flour. He made a deal with Wong: he offered to sell all that flour to the baker; payment would be due a year later. Wong made full use of the flour, making and selling more breads than ever before. He was able to grow his business and deliver his products to a greater number of customers. He easily paid the American serviceman the money he owed for the flour. This initial success was what turned Wong’s humble community bakery into Bakerite, a household name and a favorite brand among Filipinos in the country and overseas. The goodness of Bakerite products comes from the passion and devotion of our employees and owners. Our employees always do their best, as they are strongly motivated by their love for Bakerite and our customers. Today, Bakerite has fifteen branches across Metro Manila and nearby provinces like Cavite, Batangas, and Rizal. We continue to explore new possibilities, climb to greater heights, and expand towards new locations.