Digital Marketing Lead
Terry SA Inc.
- Makati, Philippines2293 Chino Roces Avenue, Makati, Metro Manila, Philippines, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
Main Task: The Digital Marketing Lead will be responsible for developing, implementing, tracking, and optimizing all digital marketing campaigns. Must have a passion for understanding our brands, consumer cases, and target market segments covering all digital marketing strategies delivered across all online channels.
- Works with the Digital Commerce Head in implementing all digital marketing activities of the brand, which consists but is not limited to lead generation, SEO/SEM execution, handling of a marketing database, and building of email, website, and social media marketing campaigns.
- With Certification in Google Analytics is definitely a plus
- Brainstorm and execute creative growth strategies.
- Improve the usability, design, content, and conversion of the company’s online channels.
- Evaluate customer research, market conditions, and parallel brand data.
- Identify digital trends and insights, and apply when appropriate.
- Handle the delivery of online campaigns, making sure that they are consistent with the style and content tone of the company.
- Integrate SEO/SEM, social media, paid ad programs, website conversion and any other conversion optimization processes.
Minimum Qualifications
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Bachelor's Degree Holder of Marketing, Communication, Business, or other related fields.
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Experience in Retail Fashion, eCommerce accounts is desirable.
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3 to 5 years of experience in digital marketing roles.
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Demonstrable understanding of Google Analytics, Google Tag Manager, Facebook Pixel, etc.
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Familiarity with Social tools such as Sprout, Hootsuite, etc.
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SEO/SEM, Facebook Blueprint Certification a plus.
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Excellent written and verbal communication skills.
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Ability to work well with high-level executives.
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Well-organized and able to handle multiple assignments with varying deadlines.
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Creative, energetic, enthusiastic, and able to bring a fresh perspective.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 2293 Chino Roces Avenue, Makati, Metro Manila, Philippines