Social Media Manager  

Are you a tactful newsjacker? Are you a natural connector and the first person to stimulate discussions in a social setting? Do you have fun building memorable relationships with influencers and other titans in the industry? If you’ve said ‘yes’ to all of the above, you’ve piqued our interests. Keep reading. We’re looking for a Community Manager with solid Social Media experience to grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

RESPONSIBILITIES:

• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, Google+, Pinterest, and potentially additional channels (Google+, Pinterest, etc.)
• You will work closely with our Content Marketing Team to create shareable content appropriate for specific networks to both spread our brand, our content, and links
• Working with our Content Marketing Team, you will act as an extension, assisting in the connection with journalists and reporters, which can result in increased coverage for the company
• Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us
• Run regular social promotions and campaigns on Instagram, Twitter, and Facebook. Have metrics in place to track their success - ranging from Twitter conversations, Instagram contests, and link building with blogs and websites relevant to our brand
• Drive consistent, relevant traffic and leads from our social network presence
• Find new opportunities and strategies to reach out to our target audience, by keeping a pulse on the industry

• At least 1 year of social media marketing experience, managing communities on channels like Facebook, Twitter, Instagram, Pinterest, etc
• Active and well-rounded personal presence on social media, with a command of each network and their best practices
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. Have some familiarity with the scheduling tools
• Resourcefulness, and the ability to connect people and stimulate discussion, remaining firm but empathetic
• Bonus experience and skills include: An understanding of paid social media programs and platforms, experience with graphic design and comfortable using certain graphic design tools, fluency in other languages (i.e., Japanese, French, Spanish, Chinese)