Business Development Manager (Digital Marketing)  

The Business Development Manager (BDM) is in charge of identifying and qualifying the right Clients for StraightArrow. He/She is responsible for establishing business relationships with the right Clients, from all lead sources including their own networks, further qualifying Marketing Qualified Leads (MQL’s), facilitating the pilot project phase, preparing proposals, closing sales contracts and agreements and effectively turning over the management of these contracts and relationships to our Operations Team.

Job Description:

1. Build a strong pipeline of sales qualified leads by:

• Effectively engaging marketing qualified leads in Discovery Calls within set TATs;
• Attending relevant “Prospect-rich” events;
• Actively participating in “Prospect-rich” associations, representing StraightArrow;
• Setting appointments with prospective Clients for face-to-face Discovery Meetings during Business Development Roadshows;
• Engaging existing Key Accounts for referrals.

2. Respond to qualified RFP’s:

• Assist Marketing Team and Operations in qualifying RFP’s as needed;
• Actively lead and manage a process of developing responses for any assigned RFP;
• Deliver presentations in line with RFP’s;
• Negotiate terms of engagement following successful RFP response presentations;
• Win identified RFP’s for StraightArrow.

3. Achieve Sales Targets by closing long-term/recurring revenue contracts with the right Clients:

• Prepare well thought-out, strategic and profitable proposals and contracts, working with StraightArrow’s Operations Group, Finance Team, Legal Team, and others as needed;
• Effectively negotiate Master Service Agreement and Statement Of Work terms with prospective Clients to close profitable engagement contracts;

4. Transition new Clients to the Operations Team:

• Classify Clients accordingly, such as Key Account vs Regular Account;
• Completely populate Hubspot or other similar CRM tool Account pages with relevant information;
• Provide helpful insight to the Head of Operations with the goal of ensuring that the right team is assigned to support the Client;
• Conduct effective new account briefings to Operations Teams;
• Introduce the Operations Team to Client over a face-to-face or virtual meeting.

5. Gather helpful information throughout the performance of his/her function and feed the information back to Marketing, Operations and other members of StraightArrow with the end in view of continuing to improve our effectiveness in engaging with the right Clients.

• Bachelor’s / College Degree
• At least 3 years of sales experience in the Outsourcing, Finance/Insurance, Advertising or Digital Marketing industries, specifically selling to clients or customers outside of the Philippines
• Strong experience in key account management, with a verifiable history of achieving revenue targets; has a deep appreciation for and experience managing within SLA’s and has a working knowledge of basic commercial contracts and agreements
• With a broad understanding of marketing, sales, and operations
• Critical thinking & analytical skills: able to ask the right questions to uncover real issues and the ability to use information effectively to predict outcomes
• Strong active listening skills; can read, understand and effectively use body language
• Strong written and verbal communication skills
• Effective presentation & strong negotiation skills
• Technologically savvy and is familiar with using the most common CRM tools
• Effective note-taker and can organize thoughts through flowcharting, mind mapping and other visualization tools
• Willing to travel within and outside the Philippines for meetings and business development roadshows. Business Development Roadshows are scheduled 2x a year with each roadshow lasting 1-2 months.
• Must be amenable to work in Pasig City, Mondays to Fridays