Renegade Folk
Renegade Folk

Digital Marketing Platforms Associate  

Renegade Folk

  • Marikina, Philippines
    25A Diego Silang Cor. Santisima St., San Roque, Marikina City, Marikina, Metro Manila, Philippines
    Marikina
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-07-10T07:16:00.431739+00:00
Job closed.

Job Description

Responsibilities:

  • Understands how social and digital marketing platforms operate, its nuances & the synergies it creates.
  • Comfortable with analysing a volume of data, enjoys developing insights out of the data & using those insights to optimise digital marketing strategies
  • Develops & implements digital marketing strategies that will deliver the best results on each of our online platforms: Facebook, Instagram, Newsletter, Website, Social Media Ads
  • Optimizes strategy & content for each of our online platforms: Facebook, Instagram, Newsletter, Website, Social Media Ads
  • Identifies the latest digital marketing trends and ensures that RF is in front of the industry developments
  • Manages website and ensures it has the best user experience and we’re constantly reaching our web traffic & conversion targets.
  • Manages social media platforms: Facebook & Instagram and makes sure we’re continuously improving and reaching our platform-specific targets
  • Develops & implements overall email marketing strategy, defines key priorities, and oversees the execution of multiple campaigns with a specific focus on driving acquisition, retention and re-acquisition
  • Manages and efficiently scales our paid ads - customer acquisition & retention ad campaigns across Facebook, Instagram and other social partners
  • Monitors data across all online platforms and converts them into actionable insights. Develops data framework and measurement tools for key performance indicators across marketing channels

Minimum Qualifications

  • Experience and comfortability in analyzing and manipulating data in Excel, especially to draw meaningful insights that inform current and future strategy
  • Comfortable in exploring, learning & working with digital tools & platforms
  • Strong combination of being data-informed and creative, while knowing how to effectively balance the two to achieve results
  • Ability to connect qualitative and quantitative sources to drive impactful insights
  • Excellent communication skills and the ability to translate findings into strategic recommendations
  • Experience with Google Analytics or other marketing attribution platforms
  • Highly collaborative with a passion for analytics, innovative marketing, and creative excellence
  • Excellent written, verbal, and presentation skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Highly knowledgeable about industry best practices and future trends
  • Strong critical-thinking skills and has a solution-oriented mindset
  • Experience in paid social direct-response experience working on a product-focused digital business (e-commerce or direct-to-consumer businesses preferred) or at an agency/marketing service provider

Required Skills

  • Data Visualization
  • Facebook Ads
  • Digital Marketing
  • Strategic Planning
  • Social Media Management
  • Data Analysis
  • Data Management

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
25A Diego Silang Cor. Santisima St., San Roque, Marikina City, Marikina, Metro Manila, Philippines
Industry
Retail Industry
Vacancy
1 opening
Website
http://www.renegadefolk.com

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About Renegade Folk

Renegade Folk was launched in 2007 by a team of young Filipinos eager to infuse the market with stylish, comfortable footwear. With presence online and in seasonal bazaars, Renegade Folk began to grow its following and has now become one of the most-followed local fashion brands on and offline. With new styles on offer every month and collections that are updated every season, RF has continued to innovate and grow along with its audience. Renegade Folk leans heavily on the talent, creativity and skill of the local artisans of Marikina—one of the city’s most popular destinations for shoe making. The brand aims to infuse business into the industry, and breathe new life into an old trade. By working with Marikina sapateros, RF helps keep these artisans up to date with technology and design and at par with other shoe brands in and out of the country.

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