Bow & Wow Marketing Manager  

Job Summary

• The Marketing Manager develops brand strategies and manages marketing programs to drive business growth by enriching the lives of pets and their pet parents.

Essential Duties and Responsibilities

Brand Management

• Develop and execute campaigns to support specific marketing objectives in support of our overall strategic marketing plan
• Creates annual Marketing Plans and oversees annual Marketing Budget
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Work with other internal stakeholders, and external agencies and vendors to execute marketing campaigns across all relevant marketing channels
• Identify effectiveness and impact of current marketing initiatives and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Organizes relevant events to support brand and category growthContent Strategy and Management

Content Strategy and Management

• Create and manage content for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

• Engage customers with educational and solutions-driven approach to content marketing

• Assist the Head of Digital Strategy in defining the digital and social media strategy, as well as managing all digital assets of the brand

Category Management and Business Development

• Develops and implements all Retail Merchandising initiatives, including consumer promotions, packaging requirements, and other in-store requirements.
• Collaborate with buyers and store executives to expand product categories and identify opportunity gaps
• Works closely with the Retail Director to implement tactical, category-driven campaigns that maximize category growth and visibility
• Handles business development initiatives including store expansions and renovation, supplier sourcing, and new business channels both online and online
• Mentors and coaches Pet Care Advisors on knowledge regarding products and pet parenting

Loyalty Marketing

• Develops and implement a customer-obsessed membership program and loyalty marketing initiatives that contribute toward improving customer lifetime value and building customer loyalty and retention\
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Why Join Us?

• Be part of Asia’s largest all-natural product retailer for 26 years!
• Enjoy our beautiful and employee –friendly stores/office, with cute office pets in our HQ.
• Experience on-the-job skill development and mentoring program.
• Learn from our in-house and external trainings.
• Grow and challenge yourself to join our leadership development program.
  Work in a Company that values an entrepreneurial mindset on the job.
• Feel secure in our above industry compensation package.
• Join an organization that has a high retention rate, where people love where they work.

Minimum Qualifications

• Bachelor’s Degree from a reputable university
• Has pets/ love for pets.
• At least 5 years’ professional experience in related field
• Proficient in basic business software applications
• Passion – Strong interest and desire to build the brand and the business. Embodies the brand, advocating healthy and sustainable living.
• Curiosity and Creativity – Always interested in the world around him/her. Constantly finds ways to innovate and think outside the box.
• Entrepreneurial Drive – Ability to look at the “Big Picture”. Analyze relevant data and manage the business from a financial and analytical standpoint.
• Project Management – Ability to manage multiple projects within tight and overlapping deadlines. Adept in planning, organizing, and execution. Takes initiative and accountability. Works independently with minimal supervision.
• Excellent communication and presentation skills – Presents in an impressive, confident, and convincing manner using high-impact visuals and data. Communicates in a very professional and succinct manner
• Good leadership skills – Skilled in building rapport with internal and external parties. Able to inspire and influence others.