Digital Marketing Specialist | PPC/SEM
Diversify Offshore Staffing Solutions
- Taguig, Philippines27F Twenty-four Seven Mckinley Bldg., 24th St. corner 7th Ave. Bonifacio Global City, Taguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
As the Digital Marketing Specialist (SEM/PPC), your role will focus on the creation, management and ongoing optimization of Digital paid media campaigns for a variety of brands for the client. This incorporates paid search, digital display (prospecting and retargeting), online video advertising, and social media advertising activities.
You will be highly focused on driving quality leads into the business, optimizing accounts on an ongoing basis through testing, and dedicated to increasing the return on investment of Digital paid media activities. To this end, you will work closely with the senior Digital Paid Media Advisor, the Digital Marketing team and members of the broader Marketing Department to identify and develop opportunities.
Responsibilities:
- Create, maintain and optimize a series of campaigns across a range of channels:
- Paid search
- Social media advertising
- Digital display including prospecting, retargeting and online video
- Ensure our brands’ share of voice against competitors is maintained and expanded
- Ensure the integrity of analytics data and its capture
- Provide reporting and insights to the business
- Ensure the regulatory compliance of our advertising
- Manage the creation of landing pages for testing purposes
- Provide clear technical input on Digital Marketing initiatives from a paid advertising perspective
- Any other task/duty as directed by client/management
Minimum Qualifications
It is expected that the successful applicant will have:
- Bachelor’s degree in Marketing, Business Management, or any related course, preferred
- Google AdWords Certification is an advantage
- Candidates must possess at least two (2) to five (5) years extensive work experience in the field of Digital Media and in SEO/SEM
- Ability to consistently improve our Digital paid media performance on an ongoing basis
- Experience managing a Digital paid media budget, either of a significant size, or for a noteworthy company
- Strong analytical skills, including the ability to produce high-quality reporting, analysis, and insights appropriate for all levels of the organization
- Exceptional attention to detail – we operate in a compliance environment where mistakes can have serious ramifications for the firm as a whole
- Strong written and verbal communication skills
- Ability to provide useful input in the creation of eDMs, and their ongoing use to drive enquiries and increase conversion rates
- Experience or knowledge of Google Tag Manager or similar
- Excellent time, project and task management skills
- Must be willing to work in Makati City or Bonifacio Global City, Taguig City
- Must be willing to work in the early morning shift
Highly regarded
- Ability to design and create Display ads or to provide valuable input
- Ability to leverage CRM data in display retargeting campaigns
- Google AdWords certification
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- 27F Twenty-four Seven Mckinley Bldg., 24th St. corner 7th Ave. Bonifacio Global City