Digital Marketing Specialist | PPC/SEM

Diversify Offshore Staffing Solutions

  • Taguig, Philippines
    27F Twenty-four Seven Mckinley Bldg., 24th St. corner 7th Ave. Bonifacio Global City, Taguig, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 4 Aug
Recruiter was hiring 11 hours ago

Digital Marketing Specialist | PPC/SEM

Diversify Offshore Staffing Solutions

Job Description

As the Digital Marketing Specialist (SEM/PPC), your role will focus on the creation, management and ongoing optimization of Digital paid media campaigns for a variety of brands for the client. This incorporates paid search, digital display (prospecting and retargeting), online video advertising, and social media advertising activities.

You will be highly focused on driving quality leads into the business, optimizing accounts on an ongoing basis through testing, and dedicated to increasing the return on investment of Digital paid media activities. To this end, you will work closely with the senior Digital Paid Media Advisor, the Digital Marketing team and members of the broader Marketing Department to identify and develop opportunities.


  • Create, maintain and optimize a series of campaigns across a range of channels:
    • Paid search
    • Social media advertising
    • Digital display including prospecting, retargeting and online video
  • Ensure our brands’ share of voice against competitors is maintained and expanded
  • Ensure the integrity of analytics data and its capture
  • Provide reporting and insights to the business
  • Ensure the regulatory compliance of our advertising
  • Manage the creation of landing pages for testing purposes
  • Provide clear technical input on Digital Marketing initiatives from a paid advertising perspective
  • Any other task/duty as directed by client/management

Minimum Qualifications

It is expected that the successful applicant will have:

  • Bachelor’s degree in Marketing, Business Management, or any related course, preferred
  • Google AdWords Certification is an advantage
  • Candidates must possess at least two (2) to five (5) years extensive work experience in the field of Digital Media and in SEO/SEM
  • Ability to consistently improve our Digital paid media performance on an ongoing basis
  • Experience managing a Digital paid media budget, either of a significant size, or for a noteworthy company
  • Strong analytical skills, including the ability to produce high-quality reporting, analysis, and insights appropriate for all levels of the organization
  • Exceptional attention to detail – we operate in a compliance environment where mistakes can have serious ramifications for the firm as a whole
  • Strong written and verbal communication skills
  • Ability to provide useful input in the creation of eDMs, and their ongoing use to drive enquiries and increase conversion rates
  • Experience or knowledge of Google Tag Manager or similar
  • Excellent time, project and task management skills
  • Must be willing to work in Makati City or Bonifacio Global City, Taguig City
  • Must be willing to work in the early morning shift

Highly regarded

  • Ability to design and create Display ads or to provide valuable input
  • Ability to leverage CRM data in display retargeting campaigns
  • Google AdWords certification

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
27F Twenty-four Seven Mckinley Bldg., 24th St. corner 7th Ave. Bonifacio Global City
Business Process Outsourcing
1 opening

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About Diversify Offshore Staffing Solutions

Diversify OSS is an Australian owned company providing businesses with successful extended or offshore workforce solutions in the Philippines. The Philippines is a competitive labour market with high demand for skilled workers in most fields. In order to realise the full potential of your offshore operations you first need to stand out from the crowd and attract the highest quality potential staff. Once you have selected the staff you want you then need to ensure that they stay happy, productive, engaged and with you for the longest possible time. Losing your staff because your provider doesn’t properly educate you about the cultural differences or because you staff don’t feel appreciated or part of a team will seriously undermine the effectiveness of your offshoring staffing strategy. An offshore workforce in the Philippines is a valuable asset to your business and like any asset, it takes some careful planning, investment, attention and most importantly the selection of the right business partner to ensure it delivers. At Diversify Intelligent Staffing Solutions we value our people. We understand that they are a major reason for our success and continued growth. We realise the importance of keeping our people happy, engaged and comfortable in what they do. Our focus is on providing a workplace that promotes creativity, teamwork and collaboration. We are a fun, friendly and passionate organisation that takes great pride in the social atmosphere we promote within the workplace, our people work hard but they enjoy what they do and enjoy interacting with their colleagues.