SEO and Performance Marketing Associate
Bukas Finance Corp.
- Makati, PhilippinesBel-Air, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
2023-03-30T16:00:00+00:00
Job closed.
Job Description
About the Role
As an SEO and Performance Marketing Specialist, you will use your analytical skills and creativity to develop, execute and monitor strategies across Bukas’ paid, owned and earned media channels to help grow its user base and revenues in the most cost efficient way.
What You’ll Do
- Develop and execute a performance marketing strategy across key channels (Display, SEM, video, etc.) to grow Bukas leads and conversions.
- Create and manage remarketing campaigns to increase conversions.
- Manage budget and optimize campaigns across digital channels to deliver efficient CAC and maximize ROAS.
- Conduct keyword research to be applied across Bukas web pages and recommend SEO content strategy for the Bukas blog.
- Write SEO and high-quality content (page titles, page descriptions, blog articles, etc.).
- Implement off-page SEO strategies (digital PR, fix broken backlinks, analyze competitor’s link profile, etc.).
- Monitor web and mobile performance and implement strategies to improve page speed and user experience.
- Monitor and report daily performance metrics.
- Work closely with other teams (Marketing, Content writers, Engineers, Product and Design team) to implement key strategies.
Minimum Qualifications
What We’re Looking For
- Mission-driven, analytical and a self-starter
- Low-cost, experiment-driven mindset
- Must be willing to understand how financial products work
- Must have experience in writing SEO content
- Knowledgeable in keyword research and developing SEO and ad strategies
- Must have experience in SEO industry programs such as Google Analytics, Tag Manager, etc.
- Must have experience in running ad campaigns via Facebook Ads Manager, Google Ads, and other advertising platforms
- Must be updated with the latest digital marketing trends and social media channels
- Some knowledge in javascript and coding language is a big plus
- Strong analytical skills; capable of identifying trends, patterns and insights using data. Highly capable Google Sheets. SQL proficiency is a super plus.
Perks and Benefits
Flexitime
Work from Home
Required Skills
- Sales and Marketing Knowledge
- Digital Marketing
- Marketing Communications
- Customer Service
- Search Engine Optimization (SEO)
- Communication Skills
- Content Marketing
Preferred Courses
- Business Administration [Marketing Management]
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- RCBC Plaza, 0707 Makati, Philippines
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About Bukas Finance Corp.
Bukas launched with the vision of building a better tomorrow for Filipino youths, starting with affordable student loans. We work closely with top colleges and universities to provide an easy, secure, and integrated tuition installment plan for students. We're looking for more people to join our team as we reach our goal of making education affordable and accessible across Southeast Asia.