Senior Brand Manager  

Job Summary

Directing and setting up the Brand Portfolio by determining the right brand value proposition, brand positioning, and brand identity based on the target audience and their characteristics, in order to determine the right unique selling point. Ensure brand's consistency by doing the right brand communication to increase customer awareness & experience which will result in sales.

Main Responsibilities

1. Identify the target audience and the characteristics to determine the right brand value proposition and brand positioning
2. Translating brand positioning into a strong and consistent brand identity, including an intuitive brand architecture, a strong icon and name, and a tagline that will strengthen the brand promise, and build brand messaging, including managing and maintaining consistency
3. Develop an integrated brand plan and monitor its implementation, including: Digital Marketing, Marketing Communication, Promotion plan, etc. Includes: Online and Offline channels
4. Develop a strategy to increase the brand promise at every point of customer contact and monitor the implementation as well as coordinating with the Sales team
5. Develop, monitor and evaluate the implementation of strategies to increase brand awareness, relevant differentiation, value, accessibility and emotional connection with customers. Includes: Online and Offline channels
6. Ensure content and consistency of brand messaging, such as: elevator speech, tagline, promotional program themes, proof prints, etc. in accordance with established guidelines
7. Manage, monitor, and measure the brand equity of existing brands and make necessary adjustments
8. Anticipate and accommodate the need for the creation of new brand identities or sub-brands if needed
9. Evaluating and making continuous improvements
10. Conducting coaching and development of each individual in the team

• Min. Bachelor’s degree with a minimum GPA of 3.00 out of 4.00
• Having Minimum 8-year of work experience in similar role (from Home & Living or Fashion industry will be a plus)
• Having the managerial competencies includes : Planning & Organizing, Problem Analysis & Problem Solving, Peer Coaching,
• Strong in functional competencies: Market Review, Building Positive Working Relationship, Customer Orientation
• You have a good knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing.
• Have excellent written & verbal communication skills
• Adept at building relationships, liaising with multiple stakeholders, and thrive in matrix environments.
• You are a strong leader who has built, scaled, and led high-performing marketing teams.
• A strategic thinker & problem solver with the ability to be hands-on.