BEL USA, also known as Branders, is a "See Before You Buy" company. It was founded in 1999 in the San Francisco Bay Area based on a single goal: to make high-quality, low-priced promotional products accessible to more people through the Internet. We were among the first in the industry to determine that it was more effective to sell online at a time when marketing through catalogs or traveling sales representatives was the norm. The internet allowed us to get our message directly to clients all over the country faster than ever before. But simply widening our reach was not enough. We wanted to do more for our clients by providing high quality products matched with the lowest prices. Indeed, even decades later, we still charge about 20% less than our online competitors. And better than that, we offer greater savings even when compared to our offline competitors. Branders is a force to be reckoned with in the promotional products industry!