Founded in 1988 by J. Richard “Dickie” Soriano, BCD Pinpoint has become the Philippine’s leading and most internationally-awarded CRM agency. The company has a achieved a number of notable firsts for the country – the first Filipino Agency to ever win a Lion in the Cannes International Advertising Festival, the first, and to date, the only Filipino Agency ever to win the top prize at the Asian Direct Marketing Awards, First Prize from the John Caples International Awards (for Outstanding Creative Solutions To Marketing Problems) and a Gold Echo (Outstanding Creativity That Delivers Measureable Results from the US Direct Marketing Association) . Now, operating more than 25 years, BCD Pinpoint has grown from a direct marketing company, to a full service marketing communications agency. As of 2012, BCD Pinpoint’s roster of clients include UNICEF, the John Gokongwei School of Management-Ateneo de Manila University, Microsoft Philippines, MFC Global, Hijo Resources Corporation, James Hardie, BMW, Kia Philippines and Unilever Food Solutions. The milieu of services for these clients includes ATL and BTL creative development, account management, and Customer Relationship Management (CRM).