Public Relations (PR) Specialist  

RESPONSIBILITIES:

1. Make strategies of brand public relation and marketing activities, outlining the following:

• value of the brand
• promote the brand and services
• enhance the reputation of the brand (reviews and articles)

1. Make promotional strategies, maintain the public media relation related to the promotion of the brand and plan marketing and branding activities (ie job fairs, onsite branding activities, online branding activities). Include but not limited to be the Press spokesman or Press spokeswoman, write stories, plan communication of public relation.
2. Follow and be updated with recent news of brand competitors, and important events, and trends write related articles basing on the research data and updating and maintaining Web content.
3. Have the “internet sense”, sensitive to Internet events and hot event, react quickly, know the media trend, excellent at finding hot events.
4. Channel expansion, maintain and expand the long-run cooperation of cooperative partners in the Government bodies, press, and relative company. Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
5. Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
6. Build a system for crisis management, deal with emergencies related to the companys brand and image (ie negative reviews, negative comments, fraud advertisements).
7. Do other adhoc tasks assigned by direct supervisors.
   
   

• Bachelor degree in journalism, PR, advertisement and marketing or related field.
• Excellent written and verbal communication skills.
• Worked in media or government or pr companies with successful track records.
• Logical thinker, self-driven, able to adopt the corporations' culture, team player, high-stress tolerance, able to anticipate risks.
• Ability to think both creatively and strategically with his/her knowledge of consumer marketing.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Got many resources in media, familiar to all kind of media and pr campaigns. Have experience of crises management. Ability to pitch to media and experience handling a press conference.
• Have an innovative idea about the education industry.
• Have the ability to write pr news(news, speech, product interpretation, activity news,analyse)