ABS-CBN Corporation
ABS-CBN Corporation

Digital Customer Lifecycle Management Lead  

ABS-CBN Corporation

  • Quezon, Philippines
    ABS-CBN Mother Ignacia Street, Sgt. E.A. Esguerra Avenue Corner, Quezon City 1100 Metro Manila, Quezon, Metro Manila, Philippines
    Quezon
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 7 years ago

2017-04-29T16:00:00+00:00
Job closed.

Job Description

  • Own and manage the customer lifecycle for a particular product/Line of Business (LOB) – in this case, ABS-CBN’s digital websites – entertainment, news, etc.
  • Translate knowledge of customer into effective lifecycle strategies and campaigns that will optimize the company’s relationship with the customer, with the end goal of increasing customer value and transform prospects to advocates.
  • Utilize customer insights and analysis in developing customer lifecycle strategies and campaigns that will ensure acquisition/penetration, activation, usage, and loyalty - including cross-sell and upsell.
  • Work with Marketing, Product, IT, and Customer Service teams in the context of delivering personalized and differentiated campaigns experiences hinged on customer knowledge.
  • Research and benchmark against industry best practices in customer acquisition, retention, and loyalty.
  • Work with CLM Account Management Head and CRM Division Head in ensuring customer centricity and thought leadership.

Minimum Qualifications

  • Preferably a graduate of Marketing, Statistics, or Engineering course.
  • At least 4 years of experience in CRM (Customer Relationship Management), CLM (Customer Lifecycle Management), Business Analytics, and/or Marketing.
  • Knowledge of SAS and UNICA is a plus.
  • Proficiency in MS Excel and Powerpoint.
  • Excellent analytical skills.
  • Excellent communication and leadership skills, self-starter and independent
  • Digital-savvy.
    • Including knowledge of social media such as Facebook and Twitter, mobile, and digital such as websites and email.
  • Able to derive insights from numbers and data.

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
ABS-CBN Mother Ignacia Street, Sgt. E.A. Esguerra Avenue Corner, Quezon City 1100 Metro Manila, Quezon, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
2 openings
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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