ABS-CBN Corporation
ABS-CBN Corporation

Digital Sales Strategy Head  

ABS-CBN Corporation

  • Quezon City, Philippines
    Quezon City, Metro Manila, Philippines, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Posted 24 days ago and deadline of application is on 30 Sep

Recruiter was hiring 2 days ago

2022-09-01T01:32:24.607333+00:002022-09-30T16:00:00+00:00

Job Description

Position Summary

The Head, Digital Sales Strategy provides Digital Sales support to the different sales teams within the division through Strategic Revenue Planning/Maximization & Platform Planning, Target Segment Understanding, Data & Advertiser Analysis, Macro Analysis and Media Buying & Planning.

Major Duties and Responsibilities

  1. Strategic Revenue Planning/Maximization and Platform Planning
    1. Formulation of sales strategies and deployment tools/tactics to maximize package paid by advertisers, check and maximize advertiser opportunities
    2. Review, setting & evaluation of appropriate pricing models
    3. Review of packaging guidelines & valuations to ensure “salability” and competitiveness
    4. Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to Sales Heads/ AEs and to the Trade.
  2. Target Segment Understanding
    1. Develop digital sales package templates based on target segments
  3. Data and Advertiser Analysis
    1. Analysis of client/advertiser’s sales performance for the formulation of relevant sales strategies
    2. Analysis and comparison of projected sales versus actual sales
    3. Advertiser analysis/industry trending
    4. Load monitoring and analysis per program
  4. Pricing
    1. Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
    2. Analyzes and evaluates the effectiveness of sales, methods, costs and results
  5. Process & systems
    1. Recommends and administers policies and procedures to enhance operations
  6. Macro Analysis
    1. Media Landscape
    2. Company and competitor analysis
    3. Business & economic trends
  7. Other Sales Support Functions
    1. Development of sales projection tools and processes to help sales team track and manage their respective businesses

Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches

Minimum Qualifications

  • Candidate must possess at least a Bachelor's Degree in Business Studies/ Administration/ Management or equivalent.
  • At least 5 years of work experience in data analysis, Digital Advertising Sales / Marketing
  • Problem solving skills, analytical skills, strategic thinking skills, good communication skills
  • Proficient in spreadsheets, forecasting

Perks and Benefits

  • Retirement Benefit PlansRetirement Benefit Plans
  • Special Leave Benefits for WomenSpecial Leave Benefits for Women
  • Single Parent LeaveSingle Parent Leave
  • Paid HolidaysPaid Holidays
  • Paid Sick LeavePaid Sick Leave
  • Paid Bereavement/Family LeavePaid Bereavement/Family Leave
  • Life InsuranceLife Insurance
  • Paid Vacation LeavePaid Vacation Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

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