SEO and Content Specialist  

Key Responsibilities:

• Develop and implement SEO strategies, including keyword strategy and comprehensive linking strategy.
• Identify and implement opportunities and tactics to improve websites’ search visibility.
• Monitor, track and evaluate organic search traffic performance.
• Conduct a competitive analysis of competitor websites and provide actionable insights.
• Perform keyword research to optimize existing content and identify new opportunities.
• Creating various content for websites and other social media sites of the brands.
• In the know of the latest blog and news trend about the brand’s core functions/ services.
• Knows how to check optimal organic search performance.
• Keep pace with Google policy changes and search engine industry trends and developments.
• Knowledgeable in social media marketing and marketing automation

• Minimum of two (2) years’ experience in SEO in a digital/ web environment.
• Solid understanding of search engine ranking factors and algorithms.
• Good understanding of HTML, CSS, javascript and other web technologies.
• Good working knowledge of Google Search Console, Google Tag Manager, and Google My Business.
• Strong analytical skills and ability to draw conclusions and determine strategies based on data.
• Ability to think creatively and strategically along with the ability to identify and resolve problems.
• Basic knowledge in Adobe Photoshop, Illustrator, Premiere and InDesign is a plus.