Sales Lead Generation Specialist  

The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support their Outside Sales Executive counterparts. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including cold calling, email blasts, inbound marketing leads, working prospect lists, discovery and individual research (LinkedIn, etc). As part of the Lead Generation role, the individual will be an active participant in the development of new data and cleansing of existing CRM data to assist with the prospecting efforts.

• Prospect and create leads to identify appropriate clients within the target market
• Follow up on leads and conduct research to identify potential prospects
• Conduct a needs analysis and determine prospects pain points
• Appointment generation for Sales Managers and Executive team
• Assist with CRM database management (Suite CRM or equivalent)
• Work with Sales and Project Management to assist with quoting / prospecting / follow-up
• Seek and analyze competitor marketing and sales materials (both on and offline)
• Assist with strategy, creation and implementation of current/future marketing campaigns
• Assist in the distribution and/or delivery of marketing materials
• Perform analysis of marketing and sales data
• Enter contact information into contact management systems (when necessary)
• Provide support to social media efforts
• Assist with event invitations and calls
• Automation of CRM client responses and email notifications
• Create KPI Dashboards in Google Data Studio
• Customer Journey mapping and customer platform data aggregation

• Two or more years of telemarketing/phone sales experience (ideally prospecting/lead generation role)
• Experience using CRM/sales software preferred
• Knowledge of Google Analytics preferred
• Basic knowledge of the Information Technology services industry is a plus