Content Strategist  

StoryLabs is an award-winning creative team of passionate storytellers - editors, content strategsits, video specialists, and designers - trained to create native advertising content for over 500 active Summit Media advertisers across Summit's integrated platforms, which include websites, social channels, print magazines, events, and out-of-home advertising (OOH)

A native ad is an editorial content created in partnership with an advertiser. It's the most current and popular form of branded content that provides value to the readers through engaging stories aligned with the advertiser's communciation objectives while staying true to the natural form, function, feel, and voice of the publishing brand. For samples of native ads, visit https://www.summitmedia.com.ph/storylabs.

StoryLabs is looking for a content strategist to create editorial strategies for Summit Media advertisers. Content Strategists lead branded-content projects and collaborate with Summit Media brand managers, editors, writers, videographers, and account and production teams. Their tasks include conducting pre-sale research, ideating for branded editorial strategies, presenting to clients, leading senior/executive clients meetings, brainstorming, and writing and editing presentation tools and reports. This role relies heavily on editorial knowledge and requires the ability to face and deal with clients well.

Responsibilities:

• Create, edit, and present highquality campaign concepts and branded editorial strategies for Summit Media brands and their channels including websites, social media, and print magazines.
• Monitor the implementation of approved editorial strategies to ensure quality, editorial/creative integrity, and adherence to agreements with clients/advertisers. Tasks include coordination with account and business development teams, editors, writes, video producers, producers, developers, and other members of StoryLabs, as well as Summit Media’s brand, editorial, and sales teams.
• Lead client meetings, present insights and concepts, and report on the progress of a project as needed.
• Create datadriven branded editorial content reports (with insights based on relevant audience data) in collaboration with the Native Advertising and the Business Intelligence teams.
• Stay updated on new or evolving editorial and branded-content trends and information across all platforms and mediums.

• Bachelor’s Degree required.
• 3-10 years of experience in a consulting or agency environment, with a focus on branded editorial strategy.
• Demonstrated ability to work face-to-face with corporate client teams.
• Proficiency in research and assessing data to develop insights, create campaign concepts based on these insights, build a strategy that translates the concept into editorial stories or branded content across Summit Media’s platforms within a set campaign period.
• Extensive knowledge of difference branded-content spaces.
• Avid consumer of media of all types.
• Avid consumer of media, advertising, and branded content of all types.
• Confident, with a thick skin, a great sense of humor, and an appetite for unexpected opportunities in a fast-growing entrepreneurial environment.
• Passion for Summit Media brands and branded editorial is a must.
• Expert presentation skills, able to articulate abstract ideas clearly and escort clients through the creative process, from pre-sales to project wrap. Is able to leverage experience to make best-in-class editorial and content-strategy recommendations to clients in a professional, knowledgeable, and lively manner.