Online Advertising Specialist  

Accountable For:

Improving clients’ online customer acquisition cost

Responsibilities:

• Implement effective AdWords campaign strategies (measured by CPA – If your main metrics previously haven’t been acquisition cost, we will train you on this process)
• Can strategize, implement and measure new campaign ideas
• Can quickly research and experiment with new advertising methods
• Master all optimization techniques within each channel (SEM, GDN, RMK)
• Implement a daily / weekly / monthly optimization process
• Work with creative team to develop expert level Ad Copy Strategies, and regular A/B testing

• 1+ years working knowledge AdWords SEM/GDN (could be entry level or expert)
• AdWords Certification – Nice to have, but if not certified, we will certify you
• Analytical, organized. Can build and execute to a plan
• Can work fast with minimal supervision
• Must be willing to work in Makati area

Bonus Skills that will help you shine:

• Working knowledge of other Paid Channels: FB, Remarketing, etc
• Conversion Rate Optimization (Landing Pages)
• Excel: parsing, vlookup, pivot, charts. Ability to quickly assemble performance data from Google Analytics and AdWords to understand and improve performance