Product Marketing Manager  

We are looking for a full-time Product Marketing Manager to work with our B2B marketing team and will be reporting directly to our CEO. The job will be remote due to COVID-19 for the foreseeable future.

• Lead our multi-channel B2B acquisition campaigns
• Generate new B2B leads (MQLs/SQLs)
• Create our content strategy & manage a list of distribution channels for our campaigns
• Define Seafair’s key B2B value-props and adjust our messaging across campaigns/channels to increase conversions
• Partner with product, growth, user research, and sales to define go-to-market strategies
• Collaborate with Sales to develop targeted sales materials incl. pitch decks
• Build reports to track the effectiveness of campaigns based on traffic, conversions & customer acquisition cost
• Come up with a strategy to boost Seafair’s brand recognition among shipping companies

• At least 3 years of experience in marketing (part of it in B2B marketing) at a venture-backed startup
• Proven experience designing & executing effective, scalable acquisition processes
• Strong data analysis capabilities, proven ability to make data-driven business decisions; candidate should love to tell stories using data
• Proven ability to manage large projects with limited guidance; a sense of ownership and determination to get things done
• Strong written and verbal communications skills in English
• BSc/BA in Marketing/Business or a related discipline

Bonus Points

• Experience working in a venture-backed startup or with a digital product/software
• Prior experience in digital marketing or SEO