Digital Marketing Lead  

We are looking for a Digital Marketing Lead for our healthcare app (Medifi). The candidate will be responsible for developing, managing and executing Medifi's marketing campaigns across all digital platforms.

• Develop strategies and manage digital marketing campaigns that promote the products and services of the company
• Implement strategies for different marketing campaigns
• Manage organization’s website
• Track the website traffic flow and provide internal reports regularly
• Work on SEO of the website pages
• Drive website traffic/ mobile app installs and acquire leads
• Optimize content for the website, mobile app, and social networking channels
• Attend networking events and product launches
• Identify new digital marketing trends and ensure that the brand is in front of industry developments
• Promote company’s product and services in the digital space.
• Execute digital and social media efforts to improve KPIs
• Create and execute SMS, mobile, and email-based marketing campaigns.
• Nurture leads using marketing automation
• Manage and execute online paid advertisements
• Enhance brand awareness in the digital space
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web & mobile analytics tools
• Work closely with the marketing team and other departments
• Ensure that marketing deliverables are on time and meet deadlines
• Meet company objectives and goals
• Other duties assigned by the marketing manager

What we're looking for:

• Hungry to learn
• High attention to details
• Analytical
• Proactive
• Organized
• Open-minded
• Team player
• Excited to try out new things
• Flexible
• Trustworthy & Honest

Must be knowledgeable on the following:

• Email
• SEO
• PPC
• Social Media
• Marketing automation
• Analytics
• Mobile marketing is a plus

Requirements:

• Excellent communication skills (English)
• Project management
• Knowledgeable in using Google Tag Manager & other digital marketing tools
• With at least 5 years of experience in Digital Marketing
• With at least 1 year of experience in managing a team
• Work experience in the healthcare industry or startup is a plus
• Willing to work in Chino Roces Ext. Makati