Content Specialist  

• Understand the client’s nature of business, business objectives, and target market.
• Conduct research on the client’s target audience to identify user needs, personas, scenarios, and other key insights to develop an appropriate content strategy.
• Perform competitor research, content inventory audit, gap analysis for existing content to create a comprehensive plan for future content.
• Develop editorial strategy based on client’s brand guidelines - voice, style, themes, messages, and concept development.
• Oversee content production to ensure that approved content strategy is implemented and delivered accordingly.
• Perform quality assurance on content output to ensure that they are aligned with the client’s brand guidelines.
• Identify appropriate channels for content distribution and promotion.
• Monitor and evaluate content effectiveness using different analytics platforms and tools.

• Candidates must possess at least a Bachelor’s/College Degree in Marketing, Journalism, Mass Communication, Communication Arts, or equivalent
• Preferably with a minimum experience of 2 years in a digital marketing company.

Required Skills

• Idea generator and problem solver with excellent communication and organizational skills.
• Great analytical ability to understand key business objectives and user insights.
• High-level thinkers with an eye for details.
• Able to clearly communicate a brand’s story through appropriate content based on the brand’s audience.
• Able to identify, measure, and analyze what’s working and what’s not with regard to a brand’s digital marketing efforts.
• Hungry to learn and grow in a fast-paced and glocal digital innovations company.
• A strong leader and an efficient team player.
• Preferably with project management experience.
• Has impressive content presentation skills
• Able to strategize and execute a campaign.