Asst. Marketing Manager | VisMin  

Responsibilities

• Develop and execute local marketing strategies and plans for the Visayas and Mindanao regions, in alignment with overall brand and category objectives.
• Identify and capitalize on potential market opportunities by translating local insights into actionable marketing initiatives and product development plans.
• Collaborate closely with Category, Brand, and Trade Marketing Managers to ensure cohesive brand positioning and consistent messaging across marketing activities.
• Conduct in-depth market research and consumer insights analysis to understand local preferences, trends, and consumer behaviors.
• Monitor and analyze marketing performance metrics, sales data, and market trends to assess the effectiveness of marketing campaigns and identify areas for improvement.
• Assist in the development and management of the marketing budget for the assigned regions.
• Stay updated on industry trends, competitor activities, and local market dynamics to proactively identify market shifts and recommend strategic adjustments.
• Work with agencies and creative teams, as aligned and advised by the category teams, to develop effective communication campaigns tailored to the local market, including advertising, promotions, and digital marketing.

• At least 4 years experience in marketing, brand management, or related roles, preferably within the FMCG industry.
• Strong knowledge of the Visayas and Mindanao markets, including consumer preferences, local cultures, and distribution channels.
• Excellent analytical skills to effectively gather and interpret market data, consumer insights, and sales performance metrics.
• Ability to develop and execute marketing strategies that align with overall business objectives.
• Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
• Strong collaboration and communication skills to work effectively with cross-functional teams and external agencies.
• Result-oriented mindset with a track record of achieving targets and driving business growth.
• Proficiency in MS Office applications and familiarity with marketing software and tools.