Assistant Brand Manager  

Job Objectives:

To assist Group Product manager in managing the growth and profitability of the brand / brands assigned to him / her in accordance with the company’s strategic thrust and objectives.

To successfully drive projects/task to completion in support of the growth agenda

Job Responsibilities:

Consumer Insighting

• Gathers and analyses information on market size, value, segments, competitors, shares, and other information required to prepare an effective marketing plan
• Prepares brand reviews as required by management.

Marketing Operations

• Creates and executes marketing plans and tracks activities’ attainments versus targets
• Monitors and reports market activities relevant in the preparation of an effective marketing plan.
• Manages A&P budgets ensuring spending within plan
• Implements merchandising / in store activities, below the line activities successfully
• Does forecasting, supply management, sales reports, and a promotional workplans implementation
• Delivers Volumes, NSV, GM, PC, PCIP according to Workplan

Integrated Marketing Communication

• Able to craft and implements IMC mixes. Monitors and controls the implementation of the approved marketing plan in coordination with other departments or external agencies as required by the plan.
• Develops ad briefs for ATL, BTL, or promotions

Innovation & Project Management

• Develops ideas (activation/innovation) of limited size and scale and sees it through for idea generation, to launch and successful implementation
• Develops market research briefs for projects, concept development, and product & packaging development briefs

• Candidate must possess at least Bachelor's/College Degree in Business Studies/Administration/Management, Marketing or equivalent.
• Preferably 1-4 Yrs Experienced Employee specialized in Marketing/Business Development or equivalent.
• Ideally 3-5 Yrs Experienced Employee specialized in Marketing/Business Development or equivalent.