Product Associate  

I. Brand Management

• Assists the Product and E-Commerce Manager with the following core brand marketing activities:
  • Brand Planning – Develops and executes marketing plans, monitors and evaluates sales performance of assigned brands
  • Marketing and Communication – Conceptualizes and implements strategies for advertising and marketing communications
  • Promotions/Events – Plans, executes and evaluates marketing initiatives and trade promotion activities
  • Product/Packaging Development – Conceptualizes and develops innovative ideas and new product/packaging attributes based on consumer insights and research, develops packaging labels and executes directions from Headquarters and Management
  • New Product Launch – Develops product briefs and implements launch plans for new products
  • Market Research – Conducts market research analyses to validate new product and advertising ideas
  • Merchandising – Conceptualizes and develops merchandising materials for assigned products
• Coordinates with internal teams and external agencies/suppliers as necessary
• Prepares presentations and performs other related marketing administration duties as needed
• Conducts regular trade checks and submits findings and recommendations

II. E-Commerce, Others

• Assists the Product and E-Commerce Manager with the following e-commerce activities:

• Manages the e-commerce platform including but not limited to, driving sales, managing and executing promotional campaigns, providing insights on customer buying behavior, and ensuring good customer service
• Coordinates with other departments and third party agencies in proper inventory management
• Reviews, analyzes and reports sales-related data

• Assists the Product and E-Commerce Manager in handling Company website maintenance and development in coordination with third party agencies
• Performs other duties that may be assigned from time to time

• Bachelor’s degree in any business-related course

• At least 3 to 5 years work experience in brand management and product development preferably gained from an FMCG firm

• Knowledgeable in Photoshop or any graphic design software

• Knowledgeable in E-Commerce

• Excellent oral and written communication, interpersonal and organizational skills

• Ceative, dynamic and flexible

• Willing to report on-site in Greenhills San Juan area

• Willing to travel if needed