PPC Specialist  

Mosed Corporation is looking for a full-time Paid Ads Strategist with a background in e-commerce. This person will be tasked to manage online paid advertisements for multiple clients’ online stores. Major platforms of execution include, but are not limited to Shopify, Google Analytics, Google Shopping, social media platforms, etc.

Core Responsibilities:

• Plan and execute online marketing ads for platforms including but not limited to; Facebook Ads, Google Ad Network, Instagram, YouTube, ad networks.

• Execute sales and marketing initiatives through online store sales and oversee ads deployment.

• Analyze and report marketing data through product tagging, meta tagging, integrations and other means necessary.

• Meet with stakeholders to report online store and ads performance (i.e. sign-ups, subscriptions, sales, online marketing performance, customer feedback, etc.) together with the Digital Mktg. Lead.

• Manage the online assets of the assigned product such as but not limited to Shopify, Google Ads Account, Facebook/ Instagram Account, etc.

• Work with internal teams and Subject Matter Experts to deliver the necessary marketing materials to execute online activities.

• Ensure existing and potential customers are funneled and segmented properly using CRM and Marketing Automation Tools.

• Create Ads and other marketing content with the help of internal teams.

• Perform experiments and conversion tests, A/B tests.

• From time to time, execute tasks/ projects outside the scope of the assigned product as a means to diversify experience in working with other industries.

• At least 3 years of relevant experience in Paid Ads Management with knowledge in web analytics and reporting

• With at least two Google Ads Skillshop certification and with Google Web Analytics Certification.

• Must have a good understanding of online marketing and the customer journey from awareness, consideration, to conversion and retention.

• Must have a good understanding of online analytics, data analysis

• Knowledgeable in CRM Tools such as but not limited to Mailchimp, Drip, Klaviyo, Hubspot, Salesforce, etc. is a plus.

• Above average verbal and written English communications skills.

• Knowledge in Front/back-end functionalities of Shopify is a plus.

• Marketing and advertising agency experience is a plus

* salary negotiable depending on qualifications