Product Marketing Officer: Automotive
LICA Group of Companies
- Makati, PhilippinesChino Roces Ave Ext, Magallanes, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Penuh waktuFULL_TIME
Berakhir 3 years ago
2021-09-03T16:00:00+00:00Deskripsi Pekerjaan
- Increases the Sales, Market Share and Profitability of assigned brand/product line.
- Develops and grows brand and business elements critical in ensuring assigned brand and financial viability in the Consumer Replacement markets
- Prepares Annual Marketing Business Plan of the assigned brand/product line (and preparation of monthly and quarterly reports)
- Ensures the marketing strategies and plans are effectively and efficiently implemented in support of attaining Consumer Replacement targets in sales, market share and profitability
- Responsible for driving brand and product communications strategy including above-the-line advertising (in coordination with Marketing Manager) and below-the-line promotions to drive overall business targets while promoting assigned brand equity and directing trade marketing initiatives in order to drive channel sales productivity and profitability.
Kualifikasi Minimum
- Bachelor's degree, preferably in business administration or a related field is required
- Minimum 3 years in a relevant role, preferably a multinational environment
- Experience in tire and automotive industry an advantage but not required
- Knowledge in market analysis, financial analysis, customer relations, budget management, needs analysis, strategic planning and brand positioning is preferred
- Must be a self-starter, independent person and has strong leadership and project management capabilities
- Has proven ability for strategic analysis/thinking, product commercialization process and consumer lifecycle marketing
- Has good communication and presentation skills including strong collaboration and influencing skills.
Ringkasan Perkerjaan
- Tingkat Posisi
- Mid-Senior Level Manager
- Spesialisasi
- Sales and Marketing
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Respon rekruter ke lamaran
- Once in a while
- Alamat Kantor
- Chino Roces Ave Ext, 1232 Makati, Philippines
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Tentang LICA Group of Companies
LICA Group is a business group based in Manila, Philippines with presence throughout the country. Our core businesses are in Automotive, Real Estate and Hospitality,Financial Services and Office Systems.
From our roots in CALABARZON-based real estate, sugar plantations and banking, LICA Group today is one of the leading diversified business groups in the Philippines.
LICA Group has partnered with or represent a wide variety of the leading international brand names in these industries. Our focus is the Philippines, one of the fastest growing economies in Asia. We have been doing business in the country for more than 50 years.