Public Relations Manager
Lazada Philippines
- Taguig, Philippines23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, PhilippinesTaguigNCRPhilippinesPhilippines
- Penuh waktuFULL_TIME
Berakhir 4 years ago
2019-12-07T16:00:00+00:00Ditutup.
Deskripsi Pekerjaan
- Support overall PR strategy, leveraging internal data and external research to extract insights for different stakeholder communications (internal/ external) that will drive institutional trust for the brand.
- First point of contact for any crises or issues, working closely with Head of PR, Chief Marketing Officer, and Crisis Management Group to escalate where required.
- Implement PR activities including press conferences, blogger outreach, events, speaker opportunities, and any other initiatives.
- Drive ideation, creation, and production of online/offline events, collateral materials and new digital interactions that can engage consumers and drive conversations
- Identify, create and execute opportunities to connect community key opinion leaders and influencers with the media
- Engage and execute with the PR agency, regional PR team and internal stakeholders to develop key messages, briefing documents, translations, press releases, respond to media inquiries and crisis management.
- Work cross-functionally with various Lazada teams and external agencies to drive proactive campaigns.
- Identify and organize strategic opportunities for external presentations to media and influencer audiences, with little oversight or guidance
- Build long term relationship with media.
- Ensure the brand identity and messaging are consistently applied across PR channels.
- Track performance by measuring and monitoring identified KPIs.
- Ensure that best-in-class project management practices are employed to deliver high-quality work within strategy, budget, and deadlines.
Kualifikasi Minimum
- At least 5 years’ experience in PR in related industries
- Proven track record of corporate and relationship management (both internal and external)
- Excellent communication and organizational skills necessary to present strategies, conceptual frameworks, and plans to various key stakeholders to persuade, convince, excite and gain alignment.
- Strong corporate PR background to drive strategic messaging and story-telling
- Good balance of traditional and digital/social PR experience.
- A nimble, self-directed, detail-oriented, results-focused and collaborative team player who can quickly shuffle priorities to meet the demands of the job and be comfortable in an exciting, fast-paced and dynamic environment.
- Problem-solving skills and ability to manage multiple priorities effectively and efficiently.
- Experience working with regional teams will be a bonus.
Ringkasan Perkerjaan
- Tingkat Posisi
- Mid-Senior Level Manager
- Spesialisasi
- Sales and Marketing
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Respon rekruter ke lamaran
- Sometimes
- Alamat Kantor
- 23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, Philippines
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Tentang Lazada Philippines
Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 80,000 local and international sellers as well as 2,500 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 80 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first- and last-mile delivery arm supported by 80+ logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE:BABA).