Digital Marketing Assistant | Mandarin Speaker  

Responsibilities:

• Setting up and generating insightful reporting for our clients both in English and Mandarin
• Liaising with Asia-Pacific current and potential clients and providing communication support in Mandarin
• Developing new ideas for digital advertising campaigns for our clients
• Conducting performance analysis of current and potential clients’ advertising and marketing campaigns, for both traditional and digital advertising types
• Conducting technical and content audits of clients’ websites and digital advertising campaigns
• Conducting market & competitor research and providing critical analysis of the effectiveness of tactics used to produce improved strategy for clients
• Developing and implementing link building strategies for SEO purposes
• Optimizing copy and landing pages, specifically in Mandarin, for search engine marketing
• Researching and implementing search engine optimization recommendations
• Performing ongoing keyword discovery, expansion and optimization
• An advantage if you have data analysis experience or knowledge of content marketing techniques.

• Full Professional Proficiency in Mandarin & English
• Beginner level of interest and experience in content & social media marketing, SEO, and, paid digital advertising strategy development, implementation and reporting.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Beginner level experience with website analytics tools (e.g, Google Analytics, SEMRush, MOZ, Google Trends, Google Search Console)
• Some knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in digital marketing.
• BS/MS degree in a quantitative, test-driven field