B2B Marketing Lead
Kalibrr
- North Jakarta, IndonesiaNorth Jakarta, DKI Jakarta, IndonesiaNorth JakartaDKI JakartaIndonesiaIndonesiaTELECOMMUTE
- Penuh waktuFULL_TIME
Ditutup.
Deskripsi Pekerjaan
The B2B Marketing Lead shall be directly responsible for establishing Kalibrr brand as the premier end-to-end recruitment solution for employers in Indonesia. To be successful, this person will have a strong sense of ROI and does ultimately work towards profitability by optimizing customer segments and managing relationships. S/he will care about helping millions of people find the best job opportunities throughout the careers.
Responsibilities
1. Establish Brand Presence and Leadership
- Promote Kalibrr’s brand, increasing visibility, perception, and trust. This includes visual, message, and PR elements of the brand.
- Establish Kalibrr’s thought leadership as an end-to-end recruitment platform, among HR communities, partners, and influencers.
- Actively promoting Kalibrr throughout social media channels
2. Lead B-B Acquisition and Activation Strategies
- Establish and prioritize customer segmentation (B2B) and devise nationwide strategies for acquisition and activation strategies.
- Conceptualize and cultivate local strategic partnership programs and media relationships.
- Lead Kalibrr’s content marketing efforts in the country.
- Partner with Sales to generate target promotional campaigns.
3. Manage Growth Partnerships
- Oversee all Partnership efforts including University, industry, professional, media, and governmental, to expand non-digital reach.
- Schedule and conduct B2B events that attract potential paying customers.
- Coordinate Kalibrr speaking engagements for maximum B2B brand exposure, lead generation, and ROI, including pre and post-event media outreach and PR.
4. Manage Lead Generation / Sales Opportunities
- Directly manage over qualified lead generation operations including list building, lead qualification, and lead generation, while building demand for Kalibrr offerings.
Kualifikasi Minimum
Experience in the following:
- Building a strong brand and brand presence, with demonstrable results in improving awareness, penetration, perception, trust, and loyalty.
- Establishing, managing, and maximizing profitability and conversion from target customer segments.
- Has a deep understanding of HR communities in Indonesia
- Passionate in building professional relationships
- Passionate in managing VIP and highly targeted events
- Active in social media channels
- Strategic and tactical experience with new market entry across Indonesia and across different consumer and business segments in regions and provinces.
Fasilitas dan Tunjangan
- Work from Home
- Medical / Health Insurance
- Performance Bonus
- Life Insurance
- Flexitime
- Maternity & Paternity Leave
Ringkasan Perkerjaan
- Tingkat Posisi
- Mid-Senior Level Manager
- Spesialisasi
- Sales and Marketing
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Respon rekruter ke lamaran
- Sometimes
- Alamat Kantor
- North Jakarta, DKI Jakarta, Indonesia
Tentang Kalibrr
Kalibrr’s mission is to help transform the way organizations hire great talents, and talents find meaningful career opportunities. Through our portfolio of technologies and services, we’re building a company that connects millions of individuals with world-class businesses, that helps forge strong recruiter - candidate relationships, and ultimately humanizes the entire hiring and career discovery experience.
Whether we’re launching new technologies to help companies hire better or strategic programs to help talents engage with employers more meaningfully - people at Kalibrr are optimists at heart. We believe in our ability to continuously improve the value we can deliver and the impact we can create - one opportunity, one individual at a time. Together, we are powering innovation in SE Asia, by enabling ground-breaking organizations in the region to work with exceptional individuals.