Senior Creative Strategist  

As a creative strategist, you are responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands. You’ll spearhead ideation to dream up original, impactful, high-performing campaigns that span video, written content, social, experiential, and more. You will work closely with marketing, sales, account management, and the rest of the branded content team.

Responsible for:

• Conceptualizing, executing and managing clients' overall marketing strategy to ensure effective integrated marketing communications across different verticals and touchpoints - competent
• Evaluating phases of execution of marketing strategy and applying improvements for success of clients' marketing goals and objectives - competent
• Researching the latest digital tools and interactive trends - competent
• Creating integrated and cost-effective marketing strategies - Competent
• Engaging with clients, sales teams, and management - developing
• Mapping out how creative ideas and executions will be optimized for business results - developing
• Handling and managing client’s social media accounts - competent
• Works closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messaging - developing
• Writes copies for ads and marketing materials - competent
• Prepares pitch decks and presentations for clients - competent
• Manage a team of 2-3 people composed of copywriters and junior creative strategists to ensure consistent and well-coordinated marketing progress

• Degree in advertising, marketing, communications or equivalent
• 1-2 years work experience in an advertising/marketing agency
• Excellent written and verbal communication skills
• Firm grasp of emerging digital tools
• Tiktok savvy
• Thorough understanding of digital touchpoints
• Excellent interpersonal skills
• Insightful and perceptive
• Deadline driven
• Understanding of web analytics
• Possess broad knowledge of best digital practice