Digital Marketing Specialist  

Job Description: Develop and manage Digital Marketing campaigns of our client's product and services

Duties and Responsibilities

• Oversee and manage social media strategy
• leads generation
• manage and maintain the organization's website and blogs
• Write and optimize content for the website and social networking accounts such a as Facebook and Twitter
• Track and analyse website tragic flow and provide internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, improving conversions
• Continually work on the SEO of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos and other content across online sites
• Write copy and design template for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.

• An excellent strategic thinker who can see the big picture while implementing positive ROI marketing initiatives
• Strong organisational skills and attention to detail
• A passionate marketer who is looking to grow, take on new challenges and work with an inspiring creative team
• A solid understanding of the key areas of digital marketing strategies and the ability to communicate those strategies with multiple teams.
• Someone who is confident across online marketing tools, with a passion to learn new tools as needed.
• Enjoys diving into the data to reveal insights to make informed recommendations
• Degree qualified with 3 years’ experience in a similar role
• A good understanding of Google Analytics, Social Media Tools and Search Engine Optimisation (SEO)