Head of Performance Marketing  

As a Head of Performance Marketing will provide strategic marketing direction to enable rapid growth of the Hello Health platform and audience whilst building loyalty through engagement with our audience and members.

Responsibilities

• Plan the delivery of all client campaigns including but not limited to the achievement of Pageview, Banner Impressions, Lead generation & content reach, and engagement performance indicators.
• Allocate & manage the budget for client campaigns ensuring that margins for client projects are maintained within the acceptable range
• Acquire members through an integrated membership acquisition plan that goes across channels & manages the member database to build retention through implementing CRM marketing strategies including Email, Push & other channels to increase retention & traffic to the site
• Create & execute a Social Media marketing strategy across existing social media channels and propose the development of new social media channels including but not limited to Facebook, Instagram, YouTube, TikTok
• Allocate & deploy the monthly marketing budget to achieve the key objectives for specific marketing channels and the business at that point of time
• Be the gatekeeper to the advertising inventory and user experience on the platform, ensuring across campaigns and objectives we are maximizing the yield from our ad inventory on the platform
• Develop Partnerships with industry stakeholders including Hospitals, Doctors, KOLs, Government agencies & other relevant organizations to support the growth of the platform and brand in the market
• Work with the regional client delivery team and local commercial team to develop the plans, projections & execute the campaigns to deliver client success

Qualifications

• Minimum 3-5+ years of marketing leadership experience, experience in the publisher, healthcare industry, or digital agency would be preferred
• Diverse marketing background having to experience into multiple marketing specialties including but not limited to: Social Media, Performance Marketing, CRM, Search Engine Optimization (SEO), Offline Marketing, PR, and Partnerships
• Proven track record of building digital platform audiences and engagement through the creation of a cohesive marketing strategy and budget management & investment strategy
• Experience managing performance marketing budgets with a clear understanding of how to allocate, manage and optimize marketing spend on a daily, weekly & monthly basis
• Ability to work cross-functionally and lead a team to deliver a strategy through precise and consistent communication and execution
• Highly performance & data-driven with experience utilizing data to make more informed decisions and manage team & channel performance