Integrated Media Campaign Planner  

The 360 Integrated Media Campaign Planner will work with account and media teams to develop cross-channel strategies that address clients’ business objectives. You will be a strategist and tactician, making confidence-instilling recommendations that drive behavioral change and business benefit.

The 360 Integrated Media Campaign Planner has the following responsibilities:

• Develop national, regional, and local traditional media mix strategies/budget recommendations that will include most or all of the following: national and local broadcast television, cable television, radio, outdoor advertising, and local newspapers and magazine, to achieve client goals.
• Organize, implement, and manage the media planning development process, including coordination, while ensuring that the plan is efficient before client presentation.
• Use traditional media planning tools to develop media plans.
• Present recommendations, POVs, and analyses to clients and internal stakeholders.
• Monitor media campaigns and hold periodic campaign performance meetings with internal stakeholders, helping to interpret/understand campaign performance.
• Provide buying specifications, monitor development, and review media buys and post-buy analyses.
• Coordinate projects and media requests with internal stakeholders and assigned client contacts to determine specific advertising needs, communicating deadlines to supervisor/s.
• Negotiate print/OOH ad rates and added value, determine the best placement of each ad, and make sure each ad purchase falls in line withIN the approved budget.
• Must have an understanding of current marketplace conditions.
• Must be up-to-date with available media and promotional opportunities.
• Use analytics systems to track and report ad performance.
• Perform other duties as assigned

• BS/BA in Marketing, Business Administration, Communications, Management or similar field
• Must have at least 2-3 years experience in Integrated Marketing Campaign Planning or Traditional Planning like ATL
• 1-2 years of Digital Marketing or Agency Account Management experience is a plus
• Strong analytical and planning skills
• Good communication and presentation skills
• Excellent organization and project management skills.
• Basic quantitative skills