Brand Planner  

JOB DESCRIPTION

A Brand Planner uses big picture thinking, storytelling, insights, criteria development tools and synthesis in the development of agreed-upon end-goals.

He/she will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

He/she will need to be forward-thinking to anticipate future trends and success of a product or service and be detail oriented, as well as be familiar with statistics and research analysis.

Duties and Responsibilities

• Able to increase brand awareness through digital marketing channels with compelling content
• Can take ownership of brand representation and be the authority on digital engagements
• Create new and innovative industry-specific campaigns
• Work with a team to develop innovative social media content
• Identify and engage with key social influencers to create beneficial relationships and grow the brands

• Strategy

• Leads and participates in strategy development initiatives for clients and new business.
• Partners with the Brand Directors and others to effectively craft briefs and inspire consumer-centric communications and creative development.
• Assemble strategic insights into presentation materials for clients

• Branding

• Ability to craft brand architectures by identifying key pillars, tone of voice, personality, brand promise, mission and manifesto via primary and/or existing research.

• Consumer

• Represents the consumer in all brand activities by conducting, managing and analyzing research and creating insightful research application.
• Brings the consumer to life through storytelling for clients and internal teams.
• Serves as a consumer behavior thought leader within the agency and for clients.

• Research

• Designs or manages research partners in creating questionnaires and topic guides.

• Conducts research, interviews, moderates focus groups, brainstorm sessions, analyzes data, develops implications and recommendations.
• Oversee audience research activities (in conjunction with client or 3rd party) research teams.

• Business / Category

• Develop an understanding of the client’s business environment and strategy.
• Perform competitive analysis and identify gaps and opportunities in the marketplace.

• Keep abreast of emerging behaviors, technologies, and companies that are changing our client’s businesses.
• Monitors and interprets cultural and social trends relevant to client business.
• Maintains working knowledge of client research in partnership with Business Director and Creative Director.

REQUIRED SKILLS:

• Bachelor’s degree in marketing with specialization in Social Media Marketing and/or Communications or equivalent in relevancy
• At least (2) years of experience in social media management, interactive media and direct marketing
• Proven ability to create and deliver on a Social Media strategy focused on building a brand and increasing a company’s Social Media presence
• Ability to manage, execute, and optimize social media reporting, analytics, and content calendars
• Up to date with latest trends and consistently bring fresh and practical ideas that drive results for social media
• Ability improve existing methods and workflow
• Able to work independently and/or with a team
• Hardworking and flexible
• With excellent organizational and time management skills and attention to detail
• Superior written and verbal communications skills in the English language
• Strong analytical and planning skills
• Good communication and presentation skills
• Excellent problem-solving skills;