Senior Marketing Manager / Director  

Key Responsibilities:

• Drive and develop the digital strategy with a focus on customer acquisition and retention on the online channels.
• Manage the eCommerce platform performance. Identify new opportunities and enhancements to drive more traffic and orders, utilizing the Shopify Plus platform.
• Drive customer growth through strategy creation via SEO, SEM, PPC, Social Media, Marketing
• Lead all eCommerce strategic initiatives, operational improvements to include customer service tools, e-bridge for ERP system, phone gateway, etc
• Create and implement channel development strategies (company website, Amazon, Specialty, etc)
• Lead the development of our international B2C eCommerce strategies, platforms and/or partners
• Lead the Cross-platform digital strategy

Nixplay is looking for an Experienced Marketing Director (you may apply for Senior Manager role with lesser experience)

Summary

• A proven track record driving and developing the digital strategy with a focus on customer acquisition and retention on the online channels.
• Additionally, you will have proven experience in online retail/ eCommerce to play a pivotal role in the delivery of an ambitious digital growth strategy.
• Built and overseen a data-driven, long-term digital roadmap that will positively impact the customer’s experience and the company’s strategic and financial goals.
• Must be an expert with AMAZON and other large scale eComm platforms.

Qualifications:

• Bachelors Degree in Marketing, eCommerce or similar field with 7+ years of experience in senior managerial level
• Excellent copywriting and verbal communication skills with proven knowledge of SEO and web copy/merchandising.
• Solid knowledge of SEO and Google Analytics/Tag Manager best practices
• Strong influencing, negotiation and communication skills
• Experience in the USA eCommerce consumer market is preferred but also willing to consider candidates from EU
• Candidate must have upper hand strengths in eCommerce, running online sales organizations. Experience in offline sales, i.e. retail stores is a bonus, but not crucial
• Candidates with Amazon or other large online retailers experience is highly preferred
• Candidate will manage the B2C team based in Hong Kong, Philippines, and the USA
• Will lead Ecommerce growth and expansion for multiple global destinations