Digital Marketing Specialist | Analytics  

Job Description:

The Campaign Specialist is responsible to work on troubleshooting and monitoring of the campaigns to make sure there are no under deliveries and/or performance issues.

Responsibilities:

• Make manual changes and/or perform optimizations via the Campaign Delivery Management user interface.
• Work with CMs and AMs, for consistent campaign performance.
• Ensuring the contracted impressions/budgets are fully delivered within campaign parameters.
• Performance - deliver campaign to optimal performance per campaign KPI(s).

Job Specifications:

• Bachelor’s degree holder with 2-3 years work experience

• Experience in managing various digital advertising campaigns using DSP platforms and/or FBBM

• Must have at least 10mbps internet speed

• Must be willing to work on shifting schedules, weekends and Philippine holidays

• Must be amenable to work on a hybrid setup

Skillset and qualifications:

• Strong business, marketing & consumer understanding

• Strategic innovation & creativity skills

• Excellent communication and presentation skills

Soft skills:

• Team player and positive attitude

• Strong sense of accountability and work ethic, keen attention to details

• Highly analytical and data driven