Marketing Officer  

Adarna House is currently in need of a Marketing Officer.

The position will play a pivotal role in developing and executing marketing strategies that align with our company's objectives and resonate with our target audience. You will be responsible for crafting compelling product marketing plans, devising effective B2B and B2C marketing strategies, forging strategic partnerships, and evaluating the performance of marketing ads across various channels.

The work setup is hybrid.

Responsibilities include but are not limited to the following:

• Develop and implement marketing plans that highlight our products and services, drive customer engagement, and increase brand awareness.
• Create and execute targeted marketing campaigns and initiatives to effectively reach and engage our B2B clientele, including industry-specific events, content marketing, and lead generation activities.
• Develop innovative marketing strategies to attract and retain our B2C customer base, utilizing mixed media marketing, and other channels to drive customer acquisition and loyalty.
• Identify and establish strategic partnerships with complementary businesses, industry influencers, and key stakeholders to expand our reach, drive revenue growth, and enhance brand visibility.
• Monitor and analyze the performance of marketing ads to assess effectiveness, optimize campaigns, and maximize ROI.
• Develop and maintain a detailed timeline for ads and social media campaigns, ensuring timely execution, consistency in messaging, and alignment with overall marketing objectives.
• Provide leadership and guidance to a team of marketing professionals, fostering a collaborative and high-performance culture, setting clear goals and expectations, and empowering team members to achieve their full potential.

• A sense of country and commitment to advocating reading and literacy improvement
• A Bachelor's degree in Marketing, Business Administration, or any related field.
• Proven experience in marketing roles, with a focus on product marketing, B2B/B2C marketing, and strategic partnerships.
• Strong analytical skills with the ability to interpret data and metrics to drive informed marketing decisions.
• Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages and presentations.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics tools.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment.