X-play is a video game publisher in the Philippines responsible for the distribution of some of the best entertainment software in the industry. Currently, the company is an exclusive distributor of Blizzard Entertainment, Inc and handles the distribution of all Blizzard games in the Philippines including World of Warcraft, Starcraft II, and Diablo III. X-Play is also a partner of Take Two Interactive, and will be distributing games from the NBA 2k line including NBA 2k13 and NBA 2k Online among others. Along with its gaming efforts, X-Play is also a strategic partner of philstar.com, and together they handle content and marketing responsibilities for NBA.com Philippines. X-Play is a subsidiary of Ip e-Games, a company that brought in such MMORPG hits as Ran Online and Cabal Online.