Digital Analyst | Work from Home  

A Marketing Analyst sifts through all available data for actionable insight. The Marketing Analyst's responsibilities include generating insightful analytics to help better understand a brand’s users, and reporting back with easy-to-understand data visualizations and clear solutions. He/She will be in charge of measuring existing online campaigns, analyze the data, and provide recommendations and next steps based on his/her findings. He/She will also be responsible for putting together measurement plans in place to determine the performance of certain online activities based on its business goals.

Job Responsibilities:

• Provides actionable overall market and customer insights to address key strategic questions.
• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Analyzes customer data using web analytics tools (Google Analytics, Facebook Insights, Google Ads Data, etc.), Dashboarding Tools (Google Tag Manager), and campaign management software tools.
• Evaluates customers’ online behavior and provides insights and recommendations for further enhancements to the guest experience.
• Analyzes A/B and Multivariate tests, communicate results and provide recommendations.
• Creates reports, dashboards, and presentations to provide market and consumer insights to departments.
• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

• 3 to 5 years experience in a data-driven role in the field of online marketing
• Proficient in marketing research and trend analysis
• Intermediate to advanced knowledge of Google Analytics
• Intermediate to advanced knowledge of Social Media insights and measurement platforms
• Basic to intermediate knowledge of Google Tag Manager
• Basic to intermediate knowledge of Google Data Studio or similar dashboarding tools
• Significant experience in A/B and Multivariate Testing
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication, and presentation skills
• Excellent attention to detail and accuracy
• Ability to work effectively with different teams, departments, and people