Search Engine Optimization (SEO) Specialist

Trends Group, Inc.

  • Makati, Philippines
    23rd Floor, 105 H.V. Dela Costa , Makati, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 2 months ago and deadline of application is on 23 Dec
Recruiter was hiring 20 hours ago

Search Engine Optimization (SEO) Specialist

Trends Group, Inc.

Job Description

  • Responsible for analyzing, reviewing, and implementing websites and social media platforms to be picked up by search engines.
  • Work on day-to-day execution and measurement of pre-defined SEO/SEM strategies for TGI and its affiliates to drive the most valuable traffic; both organic and paid.
  • Conduct weekly/monthly technical and performance analysis, insights, and action plans to help drive SEO strategy using Google Analytics, Google Ads and SEO industry tools.
  • Own the entire organic and/or paid growth channel, drive numbers, converting intent to leads.
  • Identify KPIs and complete work as needed to improve affiliates’ site rankings and click-through rates in major search engines.
  • Run Google Ads campaigns when needed (specially for Trends principal partnered campaigns).
  • Work with copywriters to apply effective SEO content for blogs, websites, social media accounts, including links building strategies.
  • Analyzes keywords and SEO techniques used by competitors (competitive check)
  • Provide technical consulting and implementation support.
  • Stay updated on search algorithms, industry trends / best practices and discuss the potential impact on the affiliates’ work business – successful and thoroughly documented knowledge transfer to Stakeholder Relations Team.
  • Meets cost standards by monitoring expenses; implementing cost-saving actions.
  • Meets work standards by following production, productivity, quality and stakeholder-service standards.
  • Performs other tasks and responsibilities that may be assigned by the immediate superior from time to time.

Minimum Qualifications

  • Prior experience in content marketing, content growth and SEO/SEM
  • Working knowledge of search engine optimization practices
  • Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Solid compute skills including MS Office (Word, PowerPoint, and Excel)
  • Highly self-motivated and well organized
  • Ability to manage multiple projects independently
  • Strong organizational, teamwork skills and detailed oriented

Jobs Summary

Job level
Associate / Supervisor
Job category
IT and Software
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
105 H.V. Dela Costa, Makati, Metro Manila, Philippines
Information Technology / IT
1 opening

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About Trends Group, Inc.

The milestones achieved by our first company, Trends, is a testament to how impactful and well-received our humble beginnings have been. Now, we have multiple subsidiaries that operate independently of each other, with distinct business objectives and operational structure. When we are blessed with success, it is our duty to walk in wisdom and plan our course for making the best of it. Empowered by a strong vision, we are now ready to put in the work that comes with positioning our conglomerate to enter the world’s biggest economies. From generating growth in the ICT industry, we are now pursuing to nurture leading and global businesses. The time has come to explore the possibilities in ICT and beyond. Equipped with a vision and the right values, we are expanding and reaching new heights as a powerful, nurturing, and timeless conglomerate. We are moving towards a more promising future to cultivate opportunities and provide a customer experience like no other. Trends Group Inc. promises to give our partners the satisfaction they deserve and elevate itself to create and grow leading and global businesses.