Junior Associate Publisher (Brand Manager) | SmartParenting.com.ph  

Fashion, food, entertainment, cars, sports, humor, pop culture, technology, business, beauty, style and grooming, health and fitness—Summit's brands have got every person's myriad niche interests covered.

We are looking for a Brand Manager to join us as a Publisher for SmartParenting.com.ph.

To be a successful publisher, one has to have a solid brand management experience with creative appreciation.

As a Brand Manager/Publisher, you define, develop, and manage the execution of brand strategies across the business by creating relevant content, activations, and promotions that engage and move our audiences.

As a Publisher, you:

• should be able to build a holistic brand experience in all relevant touchpoints of your assigned audience.
• should be an efficient and highly effective communicator with excellent written and verbal communication skills.
• must be a strong leader in a cross-functional, collaborative working environment, able to get different teams with varying backgrounds to work towards the same goal.
• must be comfortable speaking the written and visual language of brand creatives
• you should be entrepreneurial and nimble, able to find solutions for a highly dynamic industry.
• you should have a good pulse of your target market with the ability to balance strategic thought, real world experience and trend insights

Key accountabilities

• Develop overall brand plans and corresponding strategies for assigned brand/s to meet set objectives and customer/ industry requirements
• Drive the brand business for both content and advertising of assigned brand/s
• Active participation in content planning and direction of assigned brand/s
• Act as brand DNA guardian and ensure consistency in terms of brand positioning
• Using data-driven insights about target consumer and related industries, create presentations, tools, activations, promotions, concepts, and campaigns that will lead to better brand appreciation of readers and/ or advertisers
• Participate in the development of sales and performance forecasts for allocated brand/s
• Provide analysis and recommendations based on performance data available
• Overall budget management for the brand, from editorial to marketing, with keen attention of the required bottom line
• Conduct regular competitive evaluation, for content, activations, and advertising

• At least 3 years experience in brand management, preferably in a Digital landscape.
• At least 3 years experience in managing creative teams/agency partners
• Ideally, a business or marketing degree with a good background in finance and quantitative analysis
• Proven ability to successfully manage multiplatform marketing channels, consumer and trade activations, PR, media or creative campaigns.
• Strong analytical and planning skills;
• Good communication and presentation skills;
• Excellent problem-solving skills;