Digital Marketing Lead
StraightArrow Corporation
- Pasig, PhilippinesPasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 5 years ago
2019-03-14T16:00:00+00:00Job Description
The Digital Marketing Lead will be responsible for a team of junior digital marketers and other creatives who will develop and execute digital marketing programs to generate leads for an agency client and their SME clients. He or she will work with the client’s point of contact and cross-functional team members (in design, web development, SEO, social media and, content) to recommend, monitor and deliver marketing campaigns that:
- Follow the inbound marketing methodology as well the Growth-Driven Design hierarchy for iterating websites
- Promote the client's services and their client’s services in varied industries (finance, insurance, healthcare, etc.)
- Convert a steady pipeline of new leads for the client and their clients
- Nurture leads using marketing automation software, primarily HubSpot, WordPress and MailChimp
- Improve customer retention for the agency client and their clients are measurable and repeatable
- Perform marketing operations management tasks
- Perform account management tasks
- Monitor the delivery of campaigns that drive demand generation
- Work with client and other team members in establishing a career path for resources in the account
- Work with your customer relationship manager (CRM) in growing the account and handling internal and external issues
- Provide recommendations on building strategies to client POC
- Collaborate with client POC and sales team on sales enablement efforts
- Analyze program metrics and reporting to inform ROI and drive future program strategy
- Coach junior inbound marketers on issues encountered with executing campaigns
- Interpret and communicate complex Technical Concepts to both clients and team members
- Report regularly on success of marketing campaigns as well on the status of team's deliverables
Minimum Qualifications
- At least a Bachelor’s degree preferably in Communication Technology, Marketing Business Management and related courses
- With at least 2 years of experience in digital marketing
- With at least 1 year of experience in managing a team
- Above average English communication skills
- Above average project management, strategy, decision-making and analytical skills
- Excellent customer service, organization and multi-tasking skills
- Willing to work on different shifts: REG (9am-6pm) UK (4pm-1am) US shift (8PM - 5AM)
- Proficient in content marketing
- Quick to learn marketing automation software
- Basic HTML knowledge is a plus
- An MBA or units in an advanced business degree is a plus
- Advanced certifications in digital marketing are a plus
- Knowledge in Lead Retargeting is a plus
- Knowledge in Progressive Profiling is a plus
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Pasig, Metro Manila, Philippines
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About StraightArrow Corporation
StraightArrow Corporation is a creative process outsourcing company that supports creative and advertising agencies, marketing teams, and business owners by providing a repertoire of outsourced creative services to implement their marketing campaigns.
Our primary clients are located in the US, UK, and Australia and enlist our services to execute and refine marketing processes, allowing them to focus on developing strategies and fulfilling core functions. We provide industry experience and insight, technical expertise, and, as a Google and HubSpot partner agency, technological support.
Our in-house team of graphic designers, web developers, communication specialists, market researchers and analysts are backed up by a roster of over a thousand creatives from different fields.
Our Services:
Graphic Design, Social Media Management, Website & Application Development, Content Marketing, Search Engine Optimization, Inbound Marketing, Business Analytics and Project Management.
WHY JOIN US?
StraightArrow Corporation's core service is to provide creative talent to support our clients. Our people are a happy mix of designers, copywriters, graphic designers, developers, analysts and marketers of other disciplines—all driven to deliver exceptional results through diligent, upstanding work.
We envision ourselves as becoming one of the most admired companies in the Philippines: a pioneer in offshore creative services and a leader in the outsourcing industry.
If you love innovation and hate mediocrity, if you wish to test and hone your skills, then come and challenge your limits with us—we’d be happy to have you.
Our Benefits:
Monthly Pamper Benefit, Free Breakfast, Perfect Attendance Awards, Outpatient Reimbursement, Free Shuttle Service, Paid Holidays, Paid Vacation Leave, Paid Sick Leave, Maternity & Paternity Leave, Special Leave Benefits for Women and Life Insurance, Meal Allowance, Transportation Allowance, Medical / Health Insurance, 13th Month Pay, Night Differential, Birthday GCs