Marketing Manager
Roma 1989 Corporation
- Makati, PhilippinesAntel 2000 Corporate Center, 121 Valero St. Salcedo Village, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Total brand ownership, which includes, but is not limited to, promotions, events, shoots, visual merchandising and customer service;
- Turn RAM Jewelry's vision, mission, and principles into a brand that consumers understand and form an emotional attachment with;
- Responsible for driving brand awareness, consideration, preference, and loyalty through a whole host of brand marketing initiatives;
- Responsible for creating integrated marketing plans and execution of all communications and media actions on all channels, including online and social media;
- Creating the yearly marketing calendar;
- Managing the budget for advertising and promotional items;
- Managing digital and offline brand marketing campaigns;
- Performing regular market research studies to gather important brand data;
- Analyzing how our brand is positioned in the market and crystalize targeted consumer insights;
- Competitor and customer insights analysis;
- Monitoring product distribution and consumer reactions;
- Creating and managing promotional collaterals to establish and maintain product branding;
- Maintaining the brand voice, ensuring consistency across all collaterals and touch points;
- Doing copywriting work for the brand, such as photo captions or emails blasts;
- Assisting in multimedia content development and photo shoots;
- Managing and briefing in-house creative teams to deliver the most insightful and creative work possible;
- Planning and organizing marketing events for the company like new collection launches or store opening events;
- Assisting in the design of retail packaging as well as the creation of in-store marketing displays;
- Assisting with product buying, product naming, pricing and new product launches as well as developing new business opportunities;
- Maintaining contact with suppliers to get critical input on how product design and implementation can be improved;
- Meeting with suppliers or marketing departments of malls;
- Creating monthly reports on online sales, customer insights, and social media analytics;
- Providing suggestions and plans to improve processes and systems;
- Training new marketing team members and briefing them on the brand identity/guidelines;
- Other duties as assigned.
Team Structure: The Brand Manager will lead the Multimedia Specialist of her/his assigned brand and manage and work closely with the E-commerce specialist.
Minimum Qualifications
For the Position of Brand Manager of RAM Jewelry (Marketing Manager Level)
- Must possess at least a Bachelor’s Degree in Marketing, Communication, Business Administration, Graphic Design or other related courses
- At least 2 years of experience in managing a brand, leading a marketing team or a related field
- Experience working with retail or luxury brands is a plus
- Passion for fashion, beauty, or lifestyle brands
- Must have experience in planning and organizing marketing events
- Must have a good understanding of their audience and customers
- Must have strong creative, analytical and organization skills
- Must also have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research.
- Experience in developing brand, campaign and content strategy
- Good understanding of social platforms and non-traditional brand communications
- Updated in new marketing strategies
- Excellent storytelling capabilities to bring ideas to life
- Top-notch spelling, grammar, proofreading and editing skills
- Experience with photo shoots
- Deep knowledge of technological, media and cultural trends
- Meticulous attention to detail
- Willingness to take initiative and to follow through on projects
- Experience in a high volume, fast paced and dynamic environment
- Ability to work independently and in a team as well as lead the team
- Must be able to finish all tasks before deadlines
- Willing to do field work for photoshoots and marketing events or meetings
Perks and Benefits
- Medical / Health Insurance
- Paid Sick Leave
- Employee Discounts
- Paid Holidays
- Paid Vacation Leave
- Transportation Allowances
Required Skills
- Sales and Marketing Knowledge
- Graphic Design
- Digital Marketing
- Marketing Communications
- Market Research
- Content Marketing
Preferred Courses
- Graphics Design & Multimedia
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Antel 2000 Corporate Center, 121 Valero St. Salcedo Village
About Roma 1989 Corporation
Roma 1989 Corporation is a Philippine company that owns and manages two (2) retail jewelry brands in the names of GEMLINE and RAM Jewelry. The company's head office is located at the country's central business district, Makati City.
Gemline is a fine jewelry brand offering affordable gold jewelry with semi-precious and precious stones. It has 3 stores located at SM Fairview, SM San Mateo and SM East Ortigas. Gemline also has an online store which is www.gemlinejewelry.com.
RAM Jewelry offers high quality silver jewelry with semi-precious and precious stones. It has 6 stores located at the SM Megamall, SM Mall of Asia, the Podium, Ayala Malls the 30th, SM Fairview and Eastwood Mall. It will be opening 2 more stores in 2019 at Ayala Manila Bay and Ayala Vertis North. RAM jewelry also has an online store which is www.ramjewelry.ph.
Both brands are known to be always up-to-date with the latest styles, designs and made with the latest jewelry technology.