Influencer Marketing Specialist

M2.0 Communications Inc.

  • Quezon, Philippines
    # 94 Scout Castor, Quezon, Metro Manila, Philippines
    Metro Manila
  • 30,000.00 - 50,000.00 PHP / monthPHP30,000.0050,000.0030,000.00MONTH
  • Full time
Posted 2 months ago and deadline of application is on 30 Jul
Recruiter was hiring 2 hours ago

Influencer Marketing Specialist

M2.0 Communications Inc.

Job Description


The M2Comms influencer marketing specialist identifies influencers relevant to our clients’ industries, co-creates quality, on-brand content with them, and coordinates between client and influencer to ensure an adequately fulfilled agreement on both ends.

A portion of this job will be creating recommendations on not just who to work with but how to work with them. You’ll work with strategy and creative teams to come up with brilliant ideas that make for amazing content and talk-worthy campaigns.

Because every campaign, client, and product is unique, influencer-created content could be anywhere, from blogs to vlogs, podcasts to posts. It could be a product review, giveaway, or a competition--it’s up to you! It’s the Influencer Marketing Specialist’s role to come up with a winning plan of action for each campaign.

In this role, you’ll get to:

  • Regularly communicate with clients to understand their business need, guide their marketing strategy, and communicate successes and challenges.
  • Strategize influencer marketing campaigns for a portfolio of clients from various industries, from tech to travel, higher education to health and wellness.
  • Assist the New Business team with influencer marketing proposals, including researching the prospective client’s industry, forecasting the campaign’s scope, suggesting forms of influencer compensation, and computing campaign pricing.
  • Scour digital platforms and other avenues to identify influencers whose following across relevant social platforms overlaps with the clients’ need. Curate and maintain a live database of tried and trusted influencers to call upon for relevant campaigns. Vet influencers for fit, following, credibility, and reliability.
  • Negotiate with selected influencers to ensure mutually beneficial partnerships and create specific individualized contracts that cover influencer deliverables, campaign expectations, and compensation.
  • Manage influencer collaborations end-to-end, ensuring that all influencer deliverables are completed on time, on brand, and on strat. Track the performance of these campaigns to measure and optimize.

Minimum Qualifications

We’re looking for people with:

  • At least two years of professional experience (beyond internships) as a social media specialist, content marketer, copywriter, SEO specialist, journalist, traditional marketer, communications professional, blogger, or other digital marketer.
  • Proven experience in client servicing and project management
  • An entrepreneurial mindset and a creative approach to problem-solving; the ability to think on your feet and make things happen (within the deadline!). The efficiency and discipline to deliver tasks independently, and the collaborative mindset to work with a team.
  • A solid understanding of inbound marketing concepts and best practices, and passion for continued learning within the field of digital marketing and willingness to train others on tactics and best practices.

Required Skills

  • Creative Thinking
  • Analyzing Data
  • Business Development
  • Communication Skills
  • Data Analysis
  • Customer Research
  • Content Marketing

Jobs Summary

Job level
Fresh Grad / Entry Level
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
# 94 Scout Castor
Public Relations / PR
1 opening

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About M2.0 Communications Inc.

M2.0 Communications specializes in business, technology and lifestyle communication, with emphasis on public relations, stakeholder management and digital communication. We focus on public relations, social media marketing and media analytics, and pride ourselves as experts in earned media communication. Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staffers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Carrier, Bank of the Philippine Islands. Currently, we work with brands including UNICEF, Philips, OPPO, Del Monte, Bayo and the Government of the Philippines. M2.0's differentiation lies in the robust support offered by its different service units, as well as its knowledge and experience in stakeholder management, technology and business PR. The agency also offers a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines today.
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