Marketing Officer  

The Marketing Officer is responsible for the following:

Sales

• Know the sales turnover per product and per dealer.
• Coordinate with Sales on a day-to-day basis to ensure product placement and movement at each and every account / outlet.
• Conduct periodic dealer visit to provide product orientation, gather information, and brand performance especially versus competition.
• Thresh out any problems the dealer may be encountering in terms of timeliness of deliveries, merchandising, promotions, etc.
• Make the necessary recommendations in order to improve the business.
• Review and monitor the performance of the sales by means of generating monthly sales and marketing report.

Market Share

• Know the market share of the brand at any given time.
  • In order to determine brand shares, he / she should be able to gather information from sources such as:
    • Dealer’s comments and report
    • Research surveys
    • Trade associations
• Provide recommendations on how to defend market share and continue to monitor all competitive programs and activities.

Inventory

• Assist Brand Manager in monitoring the inventory (warehouse) on a daily basis.
  • He/she should be able to manage the inventory versus demand per category, making immediate actions to ensure orders are served.
• Establish a PSI (purchase, sales, and inventory) report for the guidance of the brand’s ordering process.
• Observe the lead times for ordering strictly in the absence of the Brand Manager. Unable to do so will lead to delay shipments and lost sales opportunities.
• Monitor the arrival of all pending shipments.

Advertising

• Assist in creating brand positioning.
• Assist in monitoring ad spending on a monthly basis to be able to efficiently monitor the brand’s expenditure.

Activation and Promotions

• Assist in formulating, overseeing, and evaluating all types of activations and promotions
  • Consumer, trade, and salesman-directed.
• Coordinate with the person concerned to ensure that all details pertinent to the activation and promotions are properly implemented.

Merchandising

• Assists in evaluating and planning merchandising standard for the brand in order to have a uniform or thematic look.

Marketing Services

• Closely coordinate the marketing services group to be able to monitor and evaluate the following:
  • Promodizer’s Performance
  • Promotional Activities
  • Merchandising Standards
  • Exhibit and Demonstration Requirements
  • Consumer / Customer Feedback

• Preferably 21-35 years old.
• Graduate of a 4-year business course.
• At least 2 years of Marketing experience in the same or related industry.
• Strong analytical and planning skills.
• Good communication and presentation skills.
• Excellent problem-solving skills.

***This position is also open for fresh graduates.