Social Media Content Strategist
Lazada Philippines
- Taguig, Philippines23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, PhilippinesTaguigNCRPhilippinesPhilippines
- Full timeFULL_TIME
Expired 5 years ago
2019-09-13T16:00:00+00:00Job closed.
Job Description
- Drive a cohesive social media strategy to continuously build on Lazada’s leadership in this space.
- Conversant with the latest trends and best practices of Social Media that can be applied to e-commerce
- Ensure that all approved strategies and standards of quality are consistently implemented across all channels
- Develop an aligned content strategy to achieve overall targets for interactions, reach and fanbase growth.
- Drive ideation and research on content types that will drive engagement, brand affinity and positive sentiment
- Coordinate with internal stakeholders including Branding and Commercial teams to produce a cohesive and curated content calendar
- Conversant with Social Media Analytic tools to gather insights for monitoring and optimization of overall performance
- Develop and implement a competitive monitoring plan across social channels
- Ensure that best-in-class project management practices are employed to deliver high quality work within strategy, budget, and deadlines.
- Support key partner campaigns, including Lazada campaigns as part of annual content strategy
- Manage creative and content agencies from ideation to execution with a strong acumen on desired deliverables.
Minimum Qualifications
- At least three (3) years of experience in overall Social Media Management with two (2) years of experience in creative Content Development/Video Production
- Has a creative eye to be able to discern what is on/off brand
- Exceptional oral and written communication skills in English
- A nimble, self-directed, detail-oriented, results-focused and collaborative team player who can quickly shuffle priorities to meet the demands of the job and be comfortable in an exciting, fast-paced and dynamic environment.
- Problem-solving skills and ability to manage multiple priorities effectively and efficiently.
- Familiar with digital marketing channels and how to leverage on each channels’ strengths
- The Initiative to learn and the yearning to deliver beyond what is expected.
- Experience working with regional teams and team management experience will be a bonus.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 23rd floor, Net Park 5th Ave. Bonifacio Global City, Taguig, NCR, Philippines
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About Lazada Philippines
Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 80,000 local and international sellers as well as 2,500 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 80 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first- and last-mile delivery arm supported by 80+ logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE:BABA).