Over the years Kayel has expanded its global sourcing coverage and business presence across the Far East, Europe, Middle East, West Africa and East Africa. The international business culture brought about by its multicultural team was an early and integral part of Kayel’s approach to innovation and development. Both distribution and sourcing growth respectively reinforced Kayel’s international expansion year on year. By the year 2000, Kayel had extended its sourcing and quality control offices from Hong Kong in to Mainland China through the opening of its representative office in Guangzhou, China. By 2005 growing demand for housing driven by an emerging middle class resulted in expansion plans into UAE with the introduction of real estate brokerage in Dubai. Additional demand for housing in Dubai prompted Kayel to invest in the trade and distribution of furniture in the Middle East. In recent years there has been a paradigm shift from trade and investment to lifestyle and technology.