Product Marketing Manager


  • Makati, Philippines
    2nd Flr., BCC House, Makati, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 2 months ago and deadline of application is on 30 Jan
Recruiter was hiring 6 minutes ago

Product Marketing Manager


Job Description

Having a great product is not enough. Somebody needs to take point in advocating for the product, and understanding how to best package the product for our consumers, B2C or B2B side. The role will be focused on understanding and learning about the product, and will take point in crafting the best messaging and packaging for the product and its features, and then distributing. It is imperative that this role take on aligning not only the users of Kalibrr, but also the employees of Kalibrr, so that everyone is on the same page with how we understand the product. The role may also involve providing user studies/research that may be of use in further improving the product.

Roles and Responsibilities

  • Deeply understand and champion the Kalibrr platform and the services we provide for both B2C and B2B fronts
  • Monitor important and new features as they are improved or developed and craft compelling value propositions for use in various outbound launch campaigns for both current and prospective users
  • Establish process in aligning messaging, value proposition, and packaging of features between Product and Marketing teams, and across all relevant teams within Kalibrr
  • Oversight of product marketing campaigns and content on all relevant channels
  • Monitor performance analytics of product marketing campaigns and optimize as necessary
  • Collaborate with various teams of the organization as necessary in ensuring alignment across Kalibrr teams (KTV and KTS) to properly communicate the platform and its features
  • Directly coordinate with Customer Success team in creating engaging and optimized content for Kalibrr Academy
  • Make recommendations on feature development based on market and competitor analysis, and user and industry research
  • Responsible for driving all one-to-many communications to the existing customer base
  • Ensuring customer feedback mechanisms are set up, analysis and reporting of customer insights (NPS, CES, CSAT)

KPIs for first 6 months:

  • Select key feature/s to be promoted and increase awareness of the feature and its usage
  • Establish process in executing regular feature launches for Kalibrr’s userbase
  • Successfully align the entire organization on core features of our products and services through documentation
  • Achieve an in-depth understanding of marketing metrics to comprehensively report on these metrics and offer appropriate recommendations for next steps
  • Create distribution plan for Kalibrr Academy once content plan is completed
  • Campaign success rates
  • Engagement rate of one-to-many communication campaigns
  • Content creation (targeted to existing users, such as education materials)

Minimum Qualifications

Required Education & Experience:

  • Bachelor’s degree in Marketing, Communication, Business, Engineering or related field.
  • A minimum of 3 years of experience in a product marketing role

Required Knowledge, Skills & Abilities:

  • Experience with developing and executing product launch and announcement plans across multi-functional teams.
  • Demonstrate strategic thinking with proven ability to execute against tight deadlines and drive multiple projects at once.
  • Self-motivated, strong communication, project management, and organizational skills. Solid business acumen with a keen sense of urgency.
  • Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives
  • Combination of strong analytical and strategic thinking for insight with excellent verbal, written and interpersonal skills.
  • Direct experience in software, digital or technology products.
  • Experience supporting product management or marketing through analysis and project management.

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Medical / Health Insurance Medical / Health Insurance
  • Free Lunch or Snacks Free Lunch or Snacks

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
2nd Flr., BCC House, Makati, Metro Manila, Philippines
Computer Software / Engineering
1 opening

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About Kalibrr

Kalibrr’s mission is to help transform the way organizations hire great talents, and talents find meaningful career opportunities. Through our portfolio of technologies and services, we’re building a company that connects millions of individuals with world-class businesses, that helps forge strong recruiter - candidate relationships, and ultimately humanizes the entire hiring and career discovery experience. Whether we’re launching new technologies to help companies hire better or strategic programs to help talents engage with employers more meaningfully - people at Kalibrr are optimists at heart. We believe in our ability to continuously improve the value we can deliver and the impact we can create - one opportunity, one individual at a time. Together, we are powering innovation in SE Asia, by enabling ground-breaking organizations in the region to work with exceptional individuals.
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